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Unitymedia

Unitymedia

Company: Liberty Global Plc* It was a part of Liberty Global Plc at the time of valuing this brand (now acquired by Vodafone Investments Luxembourg S.a.r.l.)

Brand value: US$2,491 million

Change since 2019:-13%

Headquarter city: Cologne

Category: Telecom Providers

Year formed: 2005

Unitymedia is an internet provider with a product portfolio that also includes digital TV,andfixed-line and mobile phone services. Since August 2019, Unitymedia has been part of global telecommunications giant Vodafone, and in 2020 it will start operating under the Vodafone brand. The merger makes Unitymedia Germany’s largest broadband network, offering connection speeds of up to 1GB per second. For several years, Unitymedia’s communications tagline has been “Was? Das geht?” (meaning “Wow, that’s possible?”) across multiple media. The brand's advertising stands apart in its category. One YouTube video, for example, features passionate kissing by a series of sometimes unorthodox couples in unorthodox situations. These include a police officer and a suspect, and a young man and woman in the front of a moving car. The brand’s message is “When all is hate, you must love”.