Company: United Parcel Service Inc.
Brand Value: $56,614 Million
Headquarters: Atlanta, GA
Year formed: 1907
UPS is a global parcel delivery and logistics services company. Every day, its 434,000 employees deliver 19 million packages in 220 countries and territories. In its home market, UPS is known for providing excellent service at a relatively inexpensive price. Its familiar panel trucks and friendly service have helped earn it an American nickname: “Brown.” UPS positions itself as a brand that can help with consumers and businesses with any issue, which is borne out by taglines, like “What Can Brown Do for You?” or “United Problem Solvers.” In spite of relatively flat year-over-year stock performance, UPS is set to benefit from long term consumer trends towards e-commerce. UPS revenue totaled $61 billion last year.