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UPS

UPS

Company: United Parcel Service Inc.

Brand Value: $49,986 Million

Headquarters: Atlanta, GA

Year on Year Change: -12%

Category: Logistics

Year formed: 1907

UPS is the world’s largest package delivery company and one the largest providers of transportation and logistics services. Every day, more than 400,000 UPS employees deliver 19 million packages in 220 countries and territories. In its home market, UPS is known for providing excellent service at a relatively inexpensive price. Its familiar panel trucks and friendly service have helped earn it an American nickname: “Brown.” UPS also positions itself as a brand that can help with consumers and businesses with any issue, which is borne out by taglines like “What Can Brown Do for You?” and “United Problem Solvers.” To take advantage of long-term trends towards e-commerce and the speed and expectations increasingly defining that space, UPS has recently begun a major project to upgrade its logistics infrastructure.

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