Company: Shop Direct Group
Brand value: US$1,341 million
Change since 2019: 5%
Headquarter city: Speke, Liverpool
Year formed: 2009
Very.co.uk is an online retailer offering men’s and women’s fashion, childrenswear, home goods, toys, electronics and beauty. The Very Group reports generating £2 billion a year in revenue from 4 million active customers. In the past year, Very has announced it is moving its fulfilment operations from Greater Manchester to the Skygate site near East Midlands Airport. The business says the shift will save around one million road miles per year, contribute to up to £25 million in efficiency savings, as well as enable next-day delivery on goods ordered as late as 10pm.
Brand communications in early 2020 urged people to express their individuality in the way they dressed, telling the story of a girl who loves monsters dressing up for a friend’s princess-themed birthday party. The TV, social media, print, radio and outdoor campaign followed a touching Christmas 2019 ad showing residents of a street working together to treat an elderly neighbour to a festive gift and meal with his neighbours.