Company: Shop Direct Group
Brand value: U$1,277 million
Change sine 2018: 21%
Headquarter city: Speke, Liverpool
Year formed: 2009
Very.co.uk is an online retailer offering men’s and women’s fashion, childrenswear, home goods, toys, electronics and beauty. Parent company Shop Direct has announced plans to rebrand as The Very Group, bringing its name and identity in line with its flagship consumer brand Very.co.uk. The move marks the 10-year anniversary of Very, which launched in July 2009 as a pureplay digital retailer. Very now reports generating £1.4 billion a year in revenue from 2.82 million active customers; it has an average of over 1 million daily website visits. The business has launched a “customer closeness” centre at its head office, with teams of 20 advisors working in four-week cycles to deal directly with customers and develop new ways to improve the brand’s service. Very’s Christmas 2018 TV advertisement featured a young girl playing with a toy rocket, then tracks her progress through university and as she ultimately fulfils her dream to be an astronaut.