Veuve Clicquot – in 2020 #34 (-4)
Parent Company: LVMH Group
Brand Value 2020: $1,346m (US$)
Change from 2019: +5%
Headquarter City: Reims
Year Formed: 1772
Veuve Clicquot is a champagne brand known globally for the distinctive yellow label of its flagship product, Brut Carte Jaune. Its full range of products and collections is designed to meet the needs of consumers on different occasions, and includes Rosé, Rich and Grande Dame. Veuve Clicquot sponsors high-end cultural and sporting events, such as the Veuve Clicquot Polo Classic events which take place in New York and LA. Veuve Clicquot also continues its annual partnership with Masters Polo, which in 2019 was held in Cape Town, South Africa. Maison Veuve Clicquot is making female empowerment a key pillar of its marketing. For the first time, in June 2019, Maison Veuve Clicquot unveiled its international barometer, which takes stock of women’s entrepreneurship. The barometer looks at issues faced by women, such as preconceived ideas, and mental and structural barriers, and how these can be overcome. The initiative goes hand in hand with the annual Veuve Clicquot Business Woman Awards, which seek to celebrate bold, entrepreneurial women who embody the values of the Maison.