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Vichy – in 2020 #41

Company: L'Oréal 

Brand value 2020: $1,035m (US$)

Change since 2019: +8%

Headquarter City: Vichy

Category: Personal Care

Year formed: 1931

Acquired in 1955 and part of the Active Cosmetics Division of L’Oréal, Vichy is the number one anti-aging brand in European pharmacies. Vichy promises stronger skin that glows with health; the brand’s tagline is “Your Ideal Skin.” Thermal water combined with powerful natural ingredients create a range of skincare that is suitable for sensitive skin, with clinically proven results. Vichy’s growth is still bolstered by the success of Minéral 89, its star product of 2018. Vichy SkinConsultAI, the first application of a new skin diagnosis tool using Modiface artificial intelligence, was launched in Canada in early 2019 and will roll out worldwide on the brand’s websites later this year. Users upload a photo to the website and get information about their skin, based on seven signs of aging: under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles, and visible pores. The user then receives a product routine to address their specific needs.