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Visa

5. Visa

Company: Visa Inc.

Brand Value: $187,906 Million

Headquarters: Foster City, CA

Year on Year Change: 15%

Category: Payments

Year formed: 1958

Visa began life in 1958 as BankAmericard, which was the first credit card that allowed users to carry a balance. In 1976 the bank spun the brand off, selecting a name that emphasized its universal acceptance. Contrary to popular belief, Visa does not issue credit cards and rarely interacts with individual consumers. Instead, it provides processing services through its Visanet network to clients in the financial services industry. It has traditionally marketed itself under the tagline “everywhere you want to be”. In recent years, it underscored that reputation by entering into partnerships with USAA and Costco. Visa regularly solidifies this brand promise through sponsorships of popular sporting events like FIFA, the NFL, and the Olympics. Since Visa became a publicly traded company in 2008, it has consistently outperformed the benchmark S&P 500, with growth coming largely from global consumers’ growing preference for the convenience (and security) of electronic payments.

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