Parent Company: Vodacom Group Limited
Brand Value: $2,748 Mil.
Headquarter City: Johannesburg
Year on Year Change: -16 percent
Industry: Telecom Providers
Year Formed: 1994
Vodacom is the leading cellular network in South Africa. Its diversified products include voice, messaging, data, financial, enterprise IT, and converged services sold to over 103 million customers throughout Africa. Vodacom is the first African operator to extend 4G coverage to more than 80 percent of its population and 3G coverage to 99.9 percent. Like most South African telecoms, Vodacom lags behind its global counterparts in brand contribution in BrandZ data, likely due to the high data rates it charges. Nonetheless, in its home market the brand is a major sponsor of sporting teams and events, including longtime support for the South African Football Association and the Super Rugby tournament. In an interesting bit of trivia, Vodacom also provides GSM cell phone coverage to climbers on Mount Kilimanjaro.