We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Vodafone

Vodafone

Company: Vodafone Group plc

Brand value: US$23,128 million

Change since 2019: -13%

Headquarter city: London

Industry: Telecom providers

Year formed: 1985

Vodafone is a global telecommunications giant operating in 26 countries with partner networks in more than 55. Vodafone UK is best known for its home broadband and mobile phone services, and has undertaken an extensive brand refresh to project an optimistic view of a future powered by technology, with the tagline “The Future is Exciting … Ready?” There is a focus in communications on the strength of the Vodafone network, “Our Best Ever Network – Now With 5G”, told via upbeat creative messages in the biggest campaign the brand has run for at least five years.

Recent Vodafone advertising features Formula 1 driver Lewis Hamilton in the first of a series of “#5Gamechanger” online films launched in early 2020 to demonstrate the power of 5G. Vodafone customers were able to access NHS websites without using their mobile data during the COVID-19 outbreak.