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Volkswagen

 

Volkswagen

Company: Volkswagen AG

Brand value: US$4,136 million

Headquarter city: Wolfsburg

Category: Cars

Year formed: 1937

 

Volkswagen is known as “The people’s car” and is the flagship brand in the Volkswagen Group, the largest carmaker by worldwide sales in 2016. It is especially famous for the classic Beetle, The “Bulli” camper and the VW Golf, which has sold more than 30 million units since its launch in 1974. The range is extensive, from compact city hatchbacks to large family SUVs, all reflecting the VW promise of quality and reliability. VW cars are produced in 14 countries and sold in more than 150; Volkswagen sold six million cars in 2016, and its most important markets are Germany and China. VW is a large global spender on advertising. Its Darth Vader ad created for the 2011 Super Bowl is still the most shared Super Bowl ad of all time, and has had 61 million YouTube views. It is widely involved in sports sponsorship, helping it achieve an image as a brand for the people. In Germany, it sponsors VFL Wolfsburg football club and the DFB Cup, is involved in motorsports, and sponsors arts, education and infrastructure programs. The “Dieselgate” scandal over misleading emissions data led to a restructuring of management and change of strategy to focus on emerging mobility demands and more environmentally friendly vehicles. Volkswagen AG is listed on the Stock Exchange.