Company: Volkswagen AG
Brand value: US$7,163 million
Change since 2019: 4%
Headquarter city: Wolfsburg/Germany
Year formed: 1937
Volkswagen is one of the most successful mid-market carmakers in the world and its VW logo is instantly recognized. The brand is currently undergoing a global refresh, which includes a new, simplified logo and a female voice for all communications for the first time in VW’s history. The change marks what the brand describes as a new era for Volkswagen – one that is electric, fully connected and carbon neutral. The new logo and brand design were unveiled on the eve of the Frankfurt Motor Show (IAA) in 2019, where Volkswagen unveiled the new ID.3, the first fully electric production car in the new ID family of vehicles. The car, which will have a base price under €30,000, was announced as the world’s first electric car with a CO2-neutral footprint. Volkswagen sees the launch as the beginning of a new era in large-scale electric mobility and, for the brand, a demonstration of innovation in the name of both individual mobility and environmental protection.