We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Volvic

Volvic

Company: Danone SA

Brand value: US$963 million

Headquarter city: Paris

Industry: Soft drinks

Year formed: 1965

Volvic is a premium brand of bottled water, and describes its products as having a unique mineral composition and purity as a result of its filtration through layers of 6,000-year-old volcanic rock. Volvic is sold in more than 60 countries, with major markets for the brand beyond its home market of France including the UK, Germany, the US, Taiwan and Japan. The bottled water market has become increasingly competitive; to stand out in the category, Volvic has focused on the volcano on its label, which has been at the heart of the brand for over 50 years. Since 2015, Volvic has been using the tagline “Le volcan est en vous”, or « The volcano is in you », underlining the natural source of the water, and linking to longevity, strength and purity. The brand has also been innovating, with new products and packaging. This includes expanding the Volvic Juicy range of flavored waters, and launching seasonal and limited-edition editions such as Frozen and Star Wars-themed bottles, and special packaging for Christmas. In June 2017, Volvic introduced a sports cap for its 750ml bottles, for easier drinking on the go. Volvic has also partnered with the construction toy brand Clip-It to develop a co-branded line of toys that use plastic Volvic bottle caps. The kits will be sold at Volvic’s bottling site in Auvergne, which receives around 90,000 visitors a year. Volvic Parent company Danone is listed on the New York Stock Exchange, the Euronext Paris and on the Swiss Stock Exchange.