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Volvic

Volvic – in 2020 #44 (-4)

Parent Company: Danone Group

Brand Value 2020: $953m (US$)

Change from 2019: -1%

Headquarter City: Volvic

Category: Soft Drinks

Year Formed: 1965

Volvic is a premium brand of bottled water sold in more than 60 countries worldwide. It has a volcano on the label and attributes its mineral composition to filtration through volcanic rock. In 2019, Volvic launched an eight-liter bottle made with 100% recycled plastic and the brand aims for all of its plastic bottles to be fully made from recycled plastic by 2025. It has launched Volvic Coffee, a range of mineral waters infused with coffee flavorings and fruit notes. The line comprises mocha-lemon, robusta-blackcurrant, and arabica-passion fruit-lychee. Volvic has also been focusing on infused cold tea drinks, such as rooibos-mango-passion fruit, and hibiscus-lychee-passion fruit. In addition, the brand is tapping into the trend for lightly flavored seltzers, with options including cucumber-mint-basil, and lemon-grapefruit-rosemary.

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