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Whole Foods

Whole Foods

Company: Amazon.com, Inc.

Brand Value: $8,881 Million

Headquarters: Austin, TX

Year on Year Change: 10%

Category: Retail

Year Formed: 1980

Whole Foods is a supermarket chain that primarily features foods without artificial preservatives, colors, and flavors. It also has a significant private label business with its 365 by Whole Foods line. The brand has traditionally attracted an affluent customer base willing to pay a high premium for organic, sustainable products (a strategy that also earned the brand the nickname “Whole Paycheck”). However, following its 2017 acquisition by Amazon, its new parent company slashed prices on key items and introduced a range of new integrations for Amazon Prime Members, including special discounts, 5 percent cash back, and 2-hour delivery from its stores in certain areas. Amazon also sells its popular Echo products in Whole Foods stores.

 

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