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Company: Wind Tre SpA

Brand value: US$1,309 million

Change since 2018: 16%

Headquarter city: Milan

Category: Telecom Providers

Year formed: 1997

Wind began as a mobile phone service provider and now also offers landline services for businesses and households. It is seen as a value-for-money brand in a competitive market, promoting a fun image with the help of celebrities, mainly using TV and online advertising. Giorgio Panariello, an Italian comic actor, has been a brand ambassador for Wind since 2008. Other celebrities featuring in Wind advertising include comedian and presenter Fiorello, and the comic trio Aldo, Giovanni e Giacomo. At the recent launch party of a new Wind shop in Milan, brand ambassador Madalina Ghenea greeted customers. In 2018, Wind Tre produced a branded content video, "Christmas today vs. Christmas in the 90s", which reminds viewers how Christmas has changed, and how technology and social networking have transformed everything. Wind Tre is a partner in the 5GCITY project, funded by the European Commission within Horizon2020, the European Framework Program for Research and Innovation.