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Winners

Winners

Parent Company: TJX Companies

Brand Value: $1,014 million

Headquarter City: Mississauga

YoY Change: 7%

Industry: Retail

Year Formed: 1982

Winners is an “off-price” retailer, a concept that involves providing brand-name clothing and home fashions at a fraction of their usual cost. Winners attracts both everyday bargain hunters as well as more affluent shoppers who prefer not to pay full price. It is known for its “treasure hunt” experience, in which high-end items are hidden among less exclusive ones. That said, Winners is not a traditional discounter, instead it’s providing excellent value rather than cheap products. Because Winners features a rapidly changing assortment, it does not offer online shopping and is a lightly digitized brand.

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