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Would you expect Specsavers to be at the forefront of new media technologies?

Would you expect Specsavers to be at the forefront of new media technologies?

Daan Booister  

Business Growth Lead

MediaCom

Daan.Booister@mediacom.com

To be one of the first to embrace big data, activated through machine learning, resulting in a client-specific DSP (Demand Side Platform) algorithm? An advertiser who would be the first in the Netherlands to deploy Google’s latest innovation, “Google local ads”? Or a company that has embraced data throughout their entire organization? Well, they have, and the result has been double-digit growth. And that’s impressive, because in today’s world growth is difficult. Brands that do grow are the ones that self-analyze every aspect of their performance and constantly look for new ways to operate. Growth is attainable if you know where to look. And Specsavers knows that better than most.