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WPP Spain Thought Leadership

Vicente Grau

Commercial Director – WPP Spain




At WPP Spain we are very proud to announce the launch, for the first time in our country, of the BrandZ™ ranking. This draws on the methodology used by Kantar Millward Brown on rankings around the world since 2006 internationally, and is the only ranking that incorporates the opinions of consumers in its valuation of brands.


At WPP, our focus has always been on brands – their evolution, growth and development – applying the most innovative resources and technologies, as well as encouraging the best and most diverse talent in all aspects of communication:




At WPP, our customers and their brands have access to all of our companies, which number more than 30 in Spain and cover all types of communication needs.


In order to be able to offer these capabilities in the best and most efficient way, we develop and apply the concept of "horizontality", connecting all the know-how we have across the Group, and putting it at the service of the brands that trust us. Using horizontality as our guide, we have created 48 global client teams to date.


The more we work together, the greater the value for the client. In Spain, we have about 8,000 first-class professionals in our companies and subsidiaries, who are enriching this model of horizontality day by day.


Below you will find a series of articles, prepared by collaborators from our various companies, as a sample of the diversity, capacity and experience that we treasure.


Hasta muy pronto. See you soon.