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Xfinity

Xfinity

Company: Comcast Corp

Brand Value: $44,758 Million

Headquarters: Philadelphia

Category: Telecom Providers

Year formed: 1981

Xfinity is a brand belonging to Comcast Corporation that offers Internet, telephone, and wireless services. Formerly Comcast Cable, it received its name thanks to a rebranding effort in 2010, a move often attributed to negative perceptions of the Comcast brand. It currently serves nearly 20 million high speed Internet customers across the country, offering a wide range of movies and TV shows on a variety of devices that include tablets and mobile phones. From a marketing standpoint, Xfinity operates under the slogan, “The Future of Awesome” and positions itself as a brand that can help consumers keep up with an ever-changing digital world. While Xfinity has faced a hidden fee scandal, its recent announcement of Xfinity Instant TV, a cord-cutting service, may renew enthusiasm for the brand.

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