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Xfinity

19. Xfinity

Company: Comcast Corp.

Brand Value: $47,199 Million

Headquarters: Philadelphia

Year on Year Change: 18%

Category: Telecom Providers

Year formed: 1981

Xfinity is a brand belonging to Comcast Corporation that offers Internet, telephone, and wireless services. Formerly Comcast Cable, it received its name following a rebranding effort in 2010 and currently offers a wide range of movies and TV shows on a variety of devices that include tablets and mobile phones. From a marketing standpoint, Xfinity operates under the slogan, “Simple, Fast, & Easy”, positioning itself as a comprehensive provider, which resonates with customers who are looking for turnkey solutions. In recent years, the brand has launched Xfinity Mobile, a wireless service where customers pay per data used, and Xfinity Stream, a Netflix-like service with movies, TV shows, and other content.

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