XL

Company: XL Axiata Tbk PT

Brand value: US$859 million

Year on year change: -4%

Headquarter city: Jakarta, Indonesia

Category: Telecom Provider

Year formed: 1996

XL is one of the biggest mobile networks in the country, and in 2018 invested more than IDR 7 trillion in expanding the 4G network further. By the end of 2019, XL aims to have 92 percent of its users on 4G. It has also demonstrated 5G and WiGig networking in support of the government’s Jakarta SmartCity initiative. In the past year, XL has launched the Xtream Ultima smartphone in partnership with YouTube, along with new packages designed for gamers, music lovers and SMEs, and a package exclusively for GOJEK drivers. It has also launched XL Go Izi, a SIM card for in-home modems to provide residential Wi-Fi. Video advertising is designed to be watched on a smartphone screen, and usually provides a humorous take on everyday challenges facing consumers. Its #JadiLebihBaik (#BecomeBetter) campaign, for instance, shows the nightmare of having a poor network signal, and how a great network can be a powerful problem solver.