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YouTube

YouTube

Company: Alphabet Inc.

Brand Value: $20,380 Million

Headquarters: San Bruno, CA

Category: Technology

Year formed: 2005

YouTube is a global Internet video sharing site owned by Google. It has more than 1 billion monthly users who constitute roughly 1/3 of all people who access the Internet. The site allows them to view, upload, share, comment on, and subscribe to other users’ videos across a wide range of devices (over half of all its views come from mobile devices). YouTube also offers premium services, such as YouTube Red, which features original content and exclusive programming. In the United States, Google video sites (primarily YouTube) dominate viewership thanks to an incredibly diverse offering that caters to all tastes and needs. YouTube is especially popular among millennials and Gen-Z’ers in its home market, and reaches more of them than any cable network. In its advertisements, YouTube typically features its own, homegrown stars, but it also benefits from third party advertisements directing users to its sites.

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