Zalando

Company: Zalando SE

Brand value: US$3,079 million

Change since 2018: NEW ENTRY!

Headquarter city: Berlin

Category: Retail

Year formed: 2008

Zalando is a leading online fashion platform, delivering clothing, shoes and accessories to customers in 17 countries. The online store offers products from around 2,000 brands, as well as from 16 of Zalando’s own private labels, or “zLabels”. The brand has set itself apart online by offering free delivery and the right to return unwanted goods for up to 100 days. Such strong focus on returns is unprecedented in retail. This consumer-centricity was at the heart of Zalando's striking advertising campaign "Scream for Happiness", which helped popularize shopping for fashion online – and gave delivery workers around the country a memorable reaction when customers got their parcels. Zalando works closely with online influencers and fashion celebrities, hosts live events, and, to mark its 10th anniversary in 2018, partnered with supplier brands on exclusive collections for Zalando. In late 2018, the brand opened its Zalando Campus in Berlin, a new corporate headquarters for more than 5,000 employees.