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Zalando

Zalando

Company: Zalando SE

Brand value: US$3,115 million

Change since 2019: 1%

Headquarter city: Berlin

Category: Retail

Year formed: 2008

Zalando is a leading online fashion platform, delivering clothing, shoes and accessories to customers in 17 countries. The online store offers products from around 2,000 brands, as well as from 16 of Zalando’s own private labels, or “zLabels”. In the past year, it has expanded its premium category with the addition of 15 high-end brands, including Victoria Beckham and Versace Jeans Couture. In response to growing consumer concern about the environment, Zalando has also expanded its “sustainability” range, which includes over 15,000 items from 240-plus brands including Patagonia and Mother of Pearl. Reusable packaging for deliveries is being trialed in Finland, Norway, Sweden and Denmark. Zalando has repositioned the brand with the tagline “Zalando. Free to be”, to highlight the role fashion plays in helping people express themselves. Zalando has set a diversity goal: that by 2023, there will be no more than a 60:40 difference between men and women in the company’s six levels of top management.