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Ziggo

Ziggo

Parent Company: VodafoneZiggo Group Holding B.V.

Brand value: US$2,614 Mil.

Headquarter City: Utrecht

Industry: Telecom Providers

Year formed: 2008

Ziggo has benefitted from - and often led - the trend of consolidation among Dutch entertainment service providers and telecom companies. Ziggo formed as the result of a merger between Multikabel, @Home Network, and Casema, and grew larger following a subsequent merger with UPC Nederland in 2015. In 2017, Ziggo completed a joint venture with Vodafone Nederland, further extending the brand’s reach. Its joint mission: enjoyment and progress with every connection. Nowadays, Ziggo has 9.7 million customers, including nearly 4 million television, over 3 million internet, and 2.5 million fixed and mobile telephone subscribers. Ziggo is partly owned by Nasdaq-listed Liberty Global, and partly by London- and Nasdaq-listed Vodafone. On the entertainment side, Ziggo is the biggest TV provider in the Netherlands with some 52 percent market share. It stands out from its competitors by holding the exclusive Dutch license to content like HBO series and Formula 1 Racing. Besides advertising for its entertainment and voice bundles, Ziggo serves as the shirt sponsor of the football club Ajax, and also lends its name to the Ziggo Dome, a massive indoor arena that has hosted artists like Ariana Grande and Katy Perry. Ziggo is partly owned by Nasdaq-listed Liberty Global, and partly by London- and Nasdaq-listed Vodafone.

Responsibility index: 105

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