Parent Company: VodafoneZiggo Group Holding B.V.
Brand value: $2,575 Mil.
Headquarter city: Utrecht
Industry: Telecom Providers
Year formed: 2008
Ziggo has benefitted from - and often led - the trend of consolidation among Dutch entertainment service providers and telecom companies. Ziggo formed as the result of a merger between Multikabel, @Home Network, and Casema, and grew larger following a subsequent merger with UPC Nederland in 2015. In 2017, Ziggo completed a joint venture with Vodafone Nederland, further extending the brand’s reach. Its joint mission: enjoyment and progress with every connection. Nowadays, Ziggo has 9.7 million customers, including nearly 4 million television, over 3 million internet, and 2.5 million fixed and mobile telephone subscribers. On the entertainment side, Ziggo is the biggest TV provider in the Netherlands with some 52% market share. It stands out from its competitors by holding the exclusive Dutch license to content like HBO series and Formula 1 Racing. Besides advertising for its entertainment and voice bundles, Ziggo serves as the shirt sponsor of the football club Ajax, and also lends its name to the Ziggo Dome, a massive indoor arena that has hosted artists like Ariana Grande and Katy Perry. Ziggo is partly owned by Nasdaq-listed Liberty Global, and partly by London- and Nasdaq-listed Vodafone.