adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company operates in 10 segments: Europe, North America Adidas, North America Reebok, Asia-Pacific, Latin America, Emerging Markets, Russia/CIS, Adidas Golf, Runtastic, and Other Centrally Managed Businesses. It offers footwear; apparel; and hardware, such as bags, balls, fitness equipment, golf clubs, and hockey sticks under the adidas, Reebok, and adidas Golf brands. The company is also involved in the operation of Runtastic, a digital health and fitness space; and Y-3 label business activities. It sells its products through approximately 2,300 own-retail stores; 14,000 mono-branded franchise stores; and 150,000 wholesale doors, as well as its e-commerce Website. adidas AG has a strategic partnership with Foot Locker, Inc. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.