12 action points to build, sustain valuable brands
At-a-glance category and brand changes
Ecosystem brands help people sustain daily life routines during pandemic
Strong brands across categories prove resilient to extreme stress
Despite Covid-19, the Global Top 100 increases 6 percent
Cultural shifts, major trends and disruptions impact brands
BrandZ™ Portfolios display resilience during volatility
Top 100 Most Valuable Global Brands 2020 Diginar - A Special Global Broadcast
Download WPP Global Diginar Now!
Consumer trust will determine future of banks and neo-banks
Effective B2B messages give audiences time for thinking
Societal change adds challenges for brands, alters role of marketing
Tech credentials do not perfectly protect leaders from upstarts
Wellness trend regimens must match changing needs, schedules
When features convey parity, purpose can differentiate
Inconsistent experience limits lifetime customer potential
Intuitive linkage with a brand influences choice, strengthens loyalty
Too much success reducing friction limits opportunity to wow customers
Brands must relate to needs of more diverse target groups
New research studies linkage of marketing activity and superior business performance
Difference separates brands rising in value from brands declining
The Top 100 now better prepared to sustain growth
Fastest rising brands align with key trends
Newcomers indicate ranking’s stability
Leaders drive volume, command premium
Digitization drives category growth
Category Insights
Apparel: Changing cultural values inspire newest fashions
Cars: Car makers accelerate rollout of electric models
Luxury: Progressive values shape traditional category
Personal Care: Cultural forces shape products and marketing
Retail: Digitization prepares brands for pandemic
Beer: Bigger bets move brands beyond beer
Beverages: Brands refresh, add occasions, channels
Fast Food: Fast food brands become even faster
Banks: Fintechs, open banking shape financial services
Insurance: Insurers push appeal to younger consumers
Energy: Geopolitics shape transition to cleaner energy sources
Technology: Public concern pivots from privacy to pandemic
Telecom Providers
How brands can survive Covid-19 repercussions and spark growth
Brand strength supplies resilience for rapid recovery and future growth
Pandemic influences changes in consumer attitudes, behaviors
FMCG categories remain resilient during Covid-19
FMCG brands recover, but speed varies, depending on product segment