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Global

12 action points to build, sustain valuable brands

Global

At-a-glance category and brand changes

Global

Ecosystem brands help people sustain daily life routines during pandemic

Global

Strong brands across categories prove resilient to extreme stress

Global

Despite Covid-19, the Global Top 100 increases 6 percent

Global

Cultural shifts, major trends and disruptions impact brands

Global

BrandZ™ Portfolios display resilience during volatility

Global

Top 100 Most Valuable Global Brands 2020 Diginar - A Special Global Broadcast

Global

Download WPP Global Diginar Now!

Thought Leadership & Analysis

Global

Consumer trust will determine future of banks and neo-banks
Global

Effective B2B messages give audiences time for thinking
Global

Societal change adds challenges for brands, alters role of marketing
Global

Tech credentials do not perfectly protect leaders from upstarts
Global

Wellness trend regimens must match changing needs, schedules
Global

When features convey parity, purpose can differentiate
Global

Inconsistent experience limits lifetime customer potential
Global

Intuitive linkage with a brand influences choice, strengthens loyalty
Global

Too much success reducing friction limits opportunity to wow customers
Global

Brands must relate to needs of more diverse target groups

BrandZ Analysis

Global

New research studies linkage of marketing activity and superior business performance
Global

Difference separates brands rising in value from brands declining
Global

The Top 100 now better prepared to sustain growth
Global

Fastest rising brands align with key trends
Global

Newcomers indicate ranking’s stability
Global

Leaders drive volume, command premium
Global

Digitization drives category growth

Category Stories

Global

Category Insights
Global

Apparel: Changing cultural values inspire newest fashions
Global

Cars: Car makers accelerate rollout of electric models
Global

Luxury: Progressive values shape traditional category
Global

Personal Care: Cultural forces shape products and marketing
Global

Retail: Digitization prepares brands for pandemic
Global

Beer: Bigger bets move brands beyond beer
Global

Beverages: Brands refresh, add occasions, channels
Global

Fast Food: Fast food brands become even faster
Global

Banks: Fintechs, open banking shape financial services
Global

Insurance: Insurers push appeal to younger consumers
Global

Energy: Geopolitics shape transition to cleaner energy sources
Global

Technology: Public concern pivots from privacy to pandemic

Global

Telecom Providers

Navigating the New Normal - Strategy in a time of Pandemic

Global

How brands can survive Covid-19 repercussions and spark growth
Global

Brand strength supplies resilience for rapid recovery and future growth
Global

Pandemic influences changes in consumer attitudes, behaviors
Global

FMCG categories remain resilient during Covid-19
Global

FMCG brands recover, but speed varies, depending on product segment
More News

Want to compare brandz ? just select two or more , click the compare valuation or ranking buttons and a graph will appear . The number of data points will vary depending on how many years we have been valuing individual country brands.

  • 1
    31.81% $415,855.00 M
  • 2
    13.79% $352,206.00 M
  • 3
    29.97% $326,544.00 M
  • 4
    4.73% $323,601.00 M
  • 5
    5.00% $186,809.00 M
  • 6
    16.21% $152,525.00 M
  • 7
    15.37% $150,978.00 M
  • 8
    -7.41% $147,190.00 M
  • 9
    -0.80% $129,321.00 M
  • 10
    17.62% $108,129.00 M
  • 11
    -2.35% $105,833.00 M
  • 12
    0.07% $94,662.00 M
  • 13
    3.96% $84,022.00 M
  • 14
    -2.72% $83,667.00 M
  • 15
    -19.05% $58,247.00 M
  • 16
    7.62% $57,585.00 M
  • 17
    0.09% $57,578.00 M
  • 18
    58.46% $53,755.00 M
  • 19
    9.66% $51,777.00 M
  • 20
    -7.56% $50,748.00 M
  • 21
    5.49% $49,962.00 M
  • 22
    -14.39% $48,802.00 M
  • 23
    9.71% $48,453.00 M
  • 24
    4.07% $47,753.00 M
  • 25
    -3.92% $46,973.00 M
  • 26
    33.83% $45,889.00 M
  • 27
    24.41% $45,783.00 M
  • 28
    11.70% $42,917.00 M
  • 29
    47.14% $41,501.00 M
  • 30
    5.75% $41,437.00 M
  • 31
    -0.74% $38,149.00 M
  • 32
    -15.65% $37,297.00 M
  • 33
    16.87% $37,257.00 M
  • 34
    -2.39% $36,120.00 M
  • 35
    28.55% $35,904.00 M
  • 36
    -12.05% $34,583.00 M
  • 37
    14.73% $33,976.00 M
  • 38
    14.73% $33,810.00 M
  • 39
    6.59% $33,008.00 M
  • 40
    7.28% $32,580.00 M
  • 41
    13.27% $30,489.00 M
  • 42
    -34.49% $30,443.00 M
  • 43
    31.21% $29,936.00 M
  • 44
    3.85% $29,468.00 M
  • 45
    9.31% $29,412.00 M
  • 46
    -16.36% $29,333.00 M
  • 47
    34.75% $28,677.00 M
  • 48
    -2.62% $28,388.00 M
  • 49
    7.77% $27,238.00 M
  • 50
    1.65% $26,925.00 M
  • 51
    -9.03% $26,254.00 M
  • 52
    23.70% $25,494.00 M
  • 53
    -7.45% $24,356.00 M
  • 54
    27.46% $23,911.00 M
  • 55
    -12.72% $23,128.00 M
  • 56
    -8.59% $21,349.00 M
  • 57
    -5.73% $21,286.00 M
  • 58
    -7.13% $21,089.00 M
  • 59
    -8.41% $20,796.00 M
  • 60
    -9.25% $20,732.00 M
  • 61
    -12.04% $20,517.00 M
  • 62
    -0.25% $20,462.00 M
  • 63
    1.35% $20,341.00 M
  • 64
    $20,041.00 M
  • 65
    17.63% $19,632.00 M
  • 66
    -6.45% $19,392.00 M
  • 67
    -19.09% $18,747.00 M
  • 68
    15.00% $18,713.00 M
  • 69
    2.42% $18,639.00 M
  • 70
    -0.87% $18,502.00 M
  • 71
    -1.58% $18,194.00 M
  • 72
    -4.92% $18,017.00 M
  • 73
    10.34% $17,815.00 M
  • 74
    -10.99% $17,649.00 M
  • 75
    -13.81% $17,509.00 M
  • 76
    -0.79% $17,429.00 M
  • 77
    -13.12% $17,339.00 M
  • 78
    -5.89% $16,924.00 M
  • 79
    $16,878.00 M
  • 80
    -13.96% $16,658.00 M
  • 81
    -15.96% $16,644.00 M
  • 82
    -3.61% $16,584.00 M
  • 83
    -21.97% $16,129.00 M
  • 84
    8.41% $15,927.00 M
  • 85
    -34.53% $15,848.00 M
  • 86
    $15,799.00 M
  • 87
    -17.01% $15,666.00 M
  • 88
    -23.37% $15,461.00 M
  • 89
    6.83% $15,116.00 M
  • 90
    11.01% $14,917.00 M
  • 91
    -28.92% $14,840.00 M
  • 92
    10.91% $14,812.00 M
  • 93
    -12.70% $14,530.00 M
  • 94
    -8.67% $13,981.00 M
  • 95
    -19.60% $13,768.00 M
  • 96
    -8.33% $13,717.00 M
  • 97
    $13,686.00 M
  • 98
    $13,617.00 M
  • 99
    $13,319.00 M
  • 100
    -16.71% $13,155.00 M
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Global 2020 Infographic

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