Short Cuts
Thought Leadership & Analysis
PROGRAMMATIC BUYING GAINS GROUND MICKEY ZHANG Managing Director Xaxis China Mickey.Zhang@xaxis.com.. Read more
China 2016: INSIGHTS | INSIGHT & ANALYTICS
UNLEASHING CUSTOMER CENTRIC GROWTH BENOIT GARBE Managing Director Kantar Vermeer Greater China, Af.. Read more
China 2016: INSIGHTS | CULTURE
CHINA OUTBOUND THE IMPORTANCE OF CQ SCOTT KRONICK CEO Ogilvy Public .. Read more
China 2016: THOUGHT LEADERSHIP |AGENCY RESPONSE
THE FUTURE ISNOW-HOW ARE MEDIA AGENCIES RESPONDING? Patrick Xu CEO GroupM China Patrick.Xu@groupm... Read more
China 2016: THOUGHT LEADERSHIP |SOCIAL MEDIA
LEVERAGING WORD OF MOUTH THROUGH WECHAT CONTENT ANALYSIS REVEALS HOW TO WIN FRIENDS AND INFLUENCE PE.. Read more
China 2016: THOUGHT LEADERSHIP |MANAGING CHANGE AND COMPLEXITY
NAVIGATING THE EVOLVING ADVERTISING LANDSCAPE OF CHINA CONTENT VARIATION HELPS OVERCOME MARKET COM.. Read more
China 2016: THOUGHT LEADERSHIP |SENIOR MARKETING
TURNING SILVER INTO GOLD A DIGITAL-LITERATE, AGING POPULATION REPRESENT A WEALTH OF OPPORTUNITY .. Read more
China 2016: THOUGHT LEADERSHIP |YOUTH MARKETING
HOW TO GET YOUR BRAND TO THE HEART OF CHINA’S POST 95 GENERATION FORTUNE FAVORS THE BRAVE .. Read more
China 2016: THOUGHT LEADERSHIP |SPORTS MARKETING
SPORTS TAKE CENTER STAGE IN CHINESE MARKETPLACE THE TIME IS RIGHT FOR BRANDS TO SEIZE SPORTS MA.. Read more
China 2016: INSIGHTS | SOCIAL MEDIA
CHINA STYLE SOCIAL MEDIA MARKETING JOSEPH TSANG Head of Digital, Greater China Grey Group, G.. Read more
China 2016: INSIGHTS | RESPONSIVENESS
BUILDING BRANDS IS ALL ABOUT THE DATA DEEP DIVE ANNIE HSAIO China CEO Maxus Annie.Hsaio@maxus.. Read more
China 2016: INSIGHTS | INFLUENCE
DEPLOYING THE POWER OF A GENERATION LI YAN General Manager CTR Media & Consumption Behavior R.. Read more
CHANGE, OR BE CHANGED THE GROWING CROSSOVER BETWEEN ONLINE AND TRADITIONAL INDUSTRIES MARK DU.. Read more
China 2016: INSIGHTS | BRAND LEVERS
GROWTH SLOWS BUT CHINESE BRANDS GAIN AT HOME JASON YU General Manager Kantar Worldpa.. Read more
China 2016: INSIGHTS | E-COMMERCE
E-COMMERCE WITH CHINESE CHARACTERISTICS – A POWERFUL BRAND BUILDING PLATFORM CHRIS BONSI Chief.. Read more
KNOWING WHO, WHEN AND HOW YI LI Chief Data Officer OgilvyOne Worldwide, China Yi.Li.. Read more
China 2016: THOUGHT LEADERSHIP |GROWTH IN THE NEW NORMAL
8 RULES FOR WINNING IN CHINA’S NEW GROWTH MARKETS .. Read more
China 2016: THOUGHT LEADERSHIP |BRAND AS CAPITAL ASSET
BRAND BUILDING: AN INVESTMENT IN FUTURE FINANCIAL SUCCESS Doreen Wang Global Head of BrandZ Mi.. Read more
China 2016: THOUGHT LEADERSHIP |PHYSICAL WORLD OPPORTUNITY
A NEW TREND IN BUILDING INTERNET BRANDS RETHINK THE FUNDAMENTALS AND BUILD BRAND EQUITY IN THE .. Read more
China 2016: THOUGHT LEADERSHIP | E-COMMERCE
WHAT TO EXPECT: 7 TRENDS FOR CHINA E-COMMERCE Oceanne Zhang Director of Retail Insights.. Read more
China 2016: THOUGHT LEADERSHIP | DIGITAL
TIME FOR FMCG BRANDS TO PRIORITIZE THEIR DIGITAL STRATEGY Jason Yu General Manager Kanta.. Read more
China 2016: INSIGHTS | RECEPTIVITY
CREATING “SMART SPACES” FOR CONSUMER ENGAGEMENT IS A MUST ZOD FANG Director GroupM Knowledg.. Read more
China 2016: INSIGHTS | RECEPTIVITY
IMPACTFUL ADVERTISING IN THE DIGITAL WORLD RAJSHEKHAR MYLAVARAPU Digital Director, Shanghai Millw.. Read more
China 2016: INSIGHTS | AGILITY
THE AGILE BRAND – CHINESE STYLE PETER MACK Executive Directo Landor Associates Peter.Mack@landor.. Read more
China 2016: INSIGHTS | AUTHENTICITY
RULES FOR BRAND GROWTH ADELE LI Commercial Director Kantar Health, ChinaAdele.Li@kantarhealth.com.. Read more
THE NEXT BATTLEFIELD FOR BRANDS BENJAMIN WEI General Manager GroupM Connect ChinaBenjamin.Wei@grou.. Read more
China 2016: INSIGHTS | CULTURAL STRATEGY
MOVING FROM MASS CONFORMITY TOWARDS INDIVIDUAL DISTINCTIVENESS PANOS DIMITROPOULOS Director of Cul.. Read more
China 2016: RESOURCES | METHODOLOGY
BrandZ™ Brand Valuation Methodology INTRODUCTION The brands that appear in this report are the .. Read more
China 2016: CATEGORIES IN BRIEF | Travel Agencies
CONSUMER TOURISM APPETITE BOOSTS CATEGORY EXPANSION With a value increase of 39 percen.. Read more
China 2016: CATEGORIES IN BRIEF | Telecom Providers
STATE-OWNED COMPANIES COMPETE TO ROLL OUT 4G The telecom providers category declined 1 perc.. Read more
China 2016: CATEGORIES IN BRIEF | Technology
BRANDS SPEED OVERSEAS GROWTH, ESPECIALLY SMARTPHONE MAKERS The technology category increased 32 pe.. Read more
China 2016: CATEGORIES IN BRIEF | Soft Drinks
WATER BRAND VALUE SURGES ON HEALTH, PREMIUM TRENDS The soft drinks category reappears in the Br.. Read more
China 2016: CATEGORIES IN BRIEF | Retail Analysis
ALIBABA FACES JD.COM COMPETITION, PLUS TMALL AND TAOBAO CHALLENGES What a diference a year m.. Read more
China 2016: CATEGORIES IN BRIEF | Retail
CONSUMERS KEEP SPENDING, BUT PURCHASE MORE WISELY The retail category declined 2 percent in.. Read more
China 2016: CATEGORIES IN BRIEF | Real Estate
INCENTIVES, LOWER INTEREST RATES, STIMULATE REAL ESTATE REBOUND With a steep 50 percent rise .. Read more
China 2016: CATEGORIES IN BRIEF | Personal Care
VALUE PROPOSITIONS DRAW CONSUMERS WILLING TO PAY PREMIUM FOR QUALITY The personal care.. Read more
China 2016: CATEGORIES IN BRIEF | Oil and Gas
SLOWER ECONOMY, DECLINE IN CRUDE PRICES, HURT PROFITS After a meager 4 percent rise in value a .. Read more
China 2016: CATEGORIES IN BRIEF | Jewelry Retail
VALUE INCREASES SHARPLY DESPITE SLOWER ECONOMY With an increase of 61 percent, following a .. Read more
China 2016: CATEGORIES IN BRIEF | Insurance
NEEDS OF MIDDLE CLASS GUIDE CATEGORY GROWTH The insurance category rose 44 percent in brand valu.. Read more
China 2016: CATEGORIES IN BRIEF | Hotels
BUDGET BRANDS PRESSURED, WHILE CATEGORY VALUE GROW The hotel category grew 11 percent in value i.. Read more
China 2016: CATEGORIES IN BRIEF | Home Appliances
WITH FOCUS ON SMART APPLIANCES, BRANDS GROW AT HOME AND ABROAD The value of the home appliances.. Read more
China 2016: CATEGORIES IN BRIEF | Healthcare
REFORMS AND CONSUMER HEALTH CONCERNS DRIVE CATEGORY INTEREST Pharmaceutical reforms and rising .. Read more
China 2016: CATEGORIES IN BRIEF | Furniture
FURNITURE PICKS UP AS LOWER INTEREST RATES PUSH HOME SALES The furniture category improved 29 p.. Read more
China 2016: CATEGORIES IN BRIEF | Food and Dairy
BRANDS EXPAND PREMIUM OFFERINGS, MEDIA PRESENCE China’s competitive, test-focused educati.. Read more
China 2016: CATEGORIES IN BRIEF | Education
EDUCATION REMAINS A HIGH PRIORITY, BUT SHIFTS ONLINE China’s competitive, test-focused edu.. Read more
China 2016: CATEGORIES IN BRIEF | Catering
SALES IMPROVE AS BRANDS APPEAL TO A WIDER AUDIENCE The catering industry experienced doubled-digi.. Read more
China 2016: CATEGORIES IN BRIEF | Cars
GOVERNMENT INCENTIVES DRIVE SALES, DESPITE SLOWER ECONOMY The car category increased 38 perc.. Read more
China 2016: CATEGORIES IN BRIEF | Banks
CHINA’S ECONOMY CHALLENGES BRANDS, BUT OVERSEAS PRESENTS OPPORTUNITIES The modest 3 percent increa.. Read more
China 2016: CATEGORIES IN BRIEF | Baby Care
SHIFTS TO PREMIUM AND E-COMMERCE PROPEL CATEGORY TO RANKING DEBUT The baby care category appears fo.. Read more
China 2016: CATEGORIES IN BRIEF | Apparel
E-COMMERCE AND INTERNATIONAL COMPETITORS IMPACT VALUE GROWTH The value of the apparel category de.. Read more
China 2016: CATEGORIES IN BRIEF | Alcohol
BRANDS ADJUST STRATEGIES FOR CHANGING CONSUMER TASTES AND REGULATORY IMPACT The alcohol category .. Read more
China 2016: CATEGORIES IN BRIEF | Airlines
STRONG AIR TRAVEL INCREASE LIFTS CATEGORY BRAND VALUE Airlines and travel agencies tied for .. Read more
China 2016: PERFORMANCE ANALYSIS | CATEGORY OVERVIEW
Consumer spending impacts category growth and value concentration shift Despite turbulence in Chi.. Read more
China 2016: PERFORMANCE ANALYSIS | OVERSEAS REVENUETOP RISERS
Faster growth, lower value brands indicate China market’s potential It is getting much tougher t.. Read more
China 2016: PERFORMANCE ANALYSIS | OVERSEAS REVENUE
Appliance, airlines and technology brands lead in overseas revenue Chinese brands continue to g.. Read more
China 2016: PERFORMANCE ANALYSIS | NEWCOMERS
10 newcomers from nine categories reach Top 100 Ten newcomer brands from nine categories appeared.. Read more
China 2016: PERFORMANCE ANALYSIS | BRAND CONTRIBUTION
Strong Brand Contribution helps improve future earnings Brand Contribution is the unique BrandZ.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 91 - 100
91 Xueersi COMPANY TAL Education Group BRAND VALUE US$ 290 Million YEAR-ON-YEAR CHANGE 33% HE.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 81 - 90
81. Mizone COMPANY Danone SA BRAND VALUE US$ 398 Million YEAR-ON-YEAR CHANGE NEW HEADQUARTE.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 71 - 80
71. R&F Properties COMPANY Guangzhou R&F Properties Co Ltd. BRAND VALUE US$ 530 Million YEAR-O.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 51 - 60
51. New Oriental COMPANY New Oriental Education & Technology Group Inc. BRAND VALUE US$ 1,155 .. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 41 - 50
41. 360 COMPANY Qihoo 360 Technology Co Ltd. BRAND VALUE US$ 1,903 Million YEAR-ON-YEAR CHANG.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 31 - 40
31. Wanda COMPANY Dalian Wanda Commercial Properties Co., Ltd. BRAND VALUE US$ 2,921 Million Y.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 21 - 30
21. China Unicom COMPANY China Unicom Hong Kong Ltd. BRAND VALUE US$ 4,708 Million YEAR-ON-Y.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 11 - 20
11. Bank of China COMPANY Bank of China Ltd. BRAND VALUE US$ 12,974 Million YEAR-ON-YEAR CHANGE.. Read more
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 1 - 10
1. Tencent COMPANY Tencent Holdings, Ltd. BRAND VALUE US$ 82,107 Million YEAR-ON-YEAR CHANGE 24% H.. Read more
China 2016: BUILDING BRAND VALUE | 6. CREATIVE QUALITY
Big creative ideas can turn strategy into magic A lot depends on the big idea, the overarching thou.. Read more
China 2016: BUILDING BRAND VALUE | 3. CORPORATE REPUTATION
Decline in Corporate Reputation impacts both multinational and Chinese brands The rebalancin.. Read more
China 2016: BUILDING BRAND VALUE | 4 . INNOVATION
Innovation drives brand value and greater market penetration Innovation, real innovation, acceler.. Read more
China 2016: BUILDING BRAND VALUE | 5. DIGITAL COMMUNICATION
Chinese consumers are on mobile, but engaging them can be challenging China had almost 670 million .. Read more
China 2016: INTRODUCTION | STOCK PERFORMANCE
Stock portfolios of the most valuable Chinese brands outperform market The extreme fluctuations.. Read more
China 2016: INTRODUCTION | MARKET-DRIVEN BRANDS
Market-driven brands now exceed half of ranking value for first time Market-driven brands compr.. Read more
China 2016: INTRODUCTION | CONSUMER MOOD
Optimistic consumers spend, but priorities begin to change Chinese consumers had many.. Read more
China 2016: INTRODUCTION | CHINESE VS. MNC BRANDS
Chinese brands now equal multinationals in Brand Power Chinese brands have achieved parity with .. Read more
China 2016: INTRODUCTION | THE CHINESE DREAM
Individuals sustain confidence in realizing the Chinese Dream In November 2012, Xi Jinping d.. Read more
China 2016: BUILDING BRAND VALUE | 1. CONSUMER INSIGHT
Price matters, but consumers now seek quality and premium Remarkably, given the slowdown of China.. Read more
China 2016: BUILDING BRAND VALUE | 2. DIFFERENCE
Now Salient, Chinese brands must communicate Difference Chinese brands continue to struggle .. Read more
China 2016: INTRODUCTION | Implications for Brands
With all these changes, China remains a singular opportunity for brand growth – but a more com.. Read more
China 2016: INTRODUCTION | Overview
Value rises 13% despite slower economy and stock market slide OPTIMISTIC CONSUMERS MOBILIZE TO PURS.. Read more
China 2016: CEO Q&A | Edward Cheng
Tencent is the most valuable brand in China and a global leading Internet giant. Through.. Read more
China 2016: CEO Q&A | Wang Zhenghua
Wang Zhenghua started with one plane in 1994. Ten years later, the government granted him a license.. Read more
China 2016: In turbulent times, brand strength protects and propels the winners
In turbulent times, brand strength protects and propels the winners Consider these circumstances... Read more
China 2016: INSIGHTS | BUSINESS TO HUMAN
IN THE B2H ERA, EVERYONE CAN BE A BRAND ADVOCATE ONIE CHU Deputy Managing Director Hill+Knowlton S.. Read more
China 2016: INSIGHTS | VALIDATE
BRANDS THAT DO MICKEY CHAK Chief Planning Ofcer Ogilvy & Mather China Mickey.Chak@ogilvy.com How .. Read more
China 2016: RESOURCES | BRANDZ™ CHINA TOP 100 TEAM
These individuals created the report, providing research, valuations, analysis and insight, edito.. Read more
China 2016: RESOURCES | CONTACT DETAILS
The BrandZ™ brand valuation contact details The brand valuations in the BrandZ™ Top 100 Most.. Read more
China 2016: THOUGHT LEADERSHIP |MANAGING CHANGE AND COMPLEXITY
SUCCESSFUL BRANDS EMBRACE THE POWER OF THE PLATFORM IF A BRAND’S NOT MOBILE, IT’S GOING NOW.. Read more
China 2016: INSIGHTS | AUTHENTICITY
WORLD-CLASS INNOVATION WITH CULTURAL INSIGHTS JULES YOUNG Global Account DirectorKantar, .. Read more
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