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Thought Leadership & Analysis

Authenticity- The new grail of the marketer

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Banking and finance- Customization is essential to optimize the customer experience

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Banking and finance- Differentiate to prosper

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Consumption- a wind of revolt

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Customer relationship- the ingredients for success

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Digital fragmentation- challenge or opportunity?

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Gender representation in advertising- brands have to reset the balance

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Social networks- Time for tomorrow’s advertising models

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Taking up CSR issues- the new challenge for brands

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Taking up CSR issues- the new challenge for brands

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Trust- the new imperative for marketing effectiveness and brand growth

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Asap- As sustainable as possible—Fashion for the future we want

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