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Cross-category Trends

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Germany’s strongest brands deliver 11% growth in value

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Overview

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Media: Confidence fuels rise in online and traditional adspend

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Brand Value

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BrandZ ‘X factor’ boosts position in ranking

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Brand Health

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Brands on the move drive fastest growth

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What’s love got to do with it?

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Welcome

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Thought Leadership & Analysis

How do we win over Gen Z?

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How do you transform disruptors?

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In the driving seat

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It’s About The Makers

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Let´s Creativate!

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The reinvention of customer care

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Brand Profiles

SAP

Deutsche Telekom

BMW

Mercedes-Benz

Siemens

ALDI

adidas

Bosch

AUDI

LIDL

Allianz

Continental

NIVEA

Volkswagen

Porsche

Knorr

E.ON

Deutsche Post

Sparkasse

Zalando

Deutsche Bank

Unitymedia

EnBW

1&1

Edeka

Miele

DB Schenker

DPD

Lufthansa

Hugo Boss

Dm

Schwarzkopf

PUMA

Persil

Rossmann

RWE

TUI

Beck’s

REWE

Metro

SIXT

bofrost*

Lenor

Kaufland

Commerzbank

AIDA

Otto

HypoVereinsbank

Krombacher

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Evolution based on DNA

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