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Videos

Highlights

Pressure growing on leading brands

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German brands hold steady despite year of uncertainty

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Cross-Category Trends

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Key Takeaways

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Growing tech range gives digital adspend a boost

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Top 50’s total value flat – but strong brands are in rude health

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Adding Meaning, Making Magic

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How to energize German brands

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Driving and shopping – big sector shifts affecting brand value

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Why the smart brands shine …

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Thought Leadership & Analysis

Don’t fly blind

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The purpose of purpose

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

Breaking down silos (and myths)

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

What’s the big idea?

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

Bringing missions to life

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

The 3rd age of consumption

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

Purpose - it's not what you might think

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

Win-win-win

@import url(https://themes.googleusercontent.com/fonts/css?kit=fpjTOVmNbO4Lz34iLyptLUXza5VhXqVC6o75.. Read more

How to survive and thrive

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Brand Profiles

adidas

Becks

Bosch

DM

Metro

SAP

Mercedes

Deutsche Telekom

BMW

Aldi

DHL

Siemens

Lidl

Allianz

Audi

Volkswagen

Continental

NIVEA

Porsche

Knorr

Deutsche Post

Eon

Zalando

Sparkasse

Edeka

EnBW

Deutsche Bank

Miele

DB Schenker

Unitymedia

PUMA

RWE

Lufthansa

1&1

Rossmann

Schwarzkopf

DPD

Fielmann

Hugo Boss

Persil

REWE

Lenor

Bofrost

Sixt

Kaufland

TUI

Otto

Aida

Krombacher

Tchibo

Brand Building Best Practices

Best of both worlds

Agenda hijacking

Agility alone is not enough

David takes on the Goliaths

Keeping it real

Insights

Redefining value

We need corporate courage!

Programmatic targeting – advertisers’ salvation?

Planning for life after cookies

Paid search - balancing human and machine learning

New roles in the digital world

Leaders in customer experience keep their promises

Is there a future for car brands within cities?

Essential discourse on diversity

Designing content for an audience of squirrels

Content ‘grazing’ with Tiktok

Chat Me If You Can!

Balancing media plans for maximum impact

Are customers really to blame for falling loyalty?

5 forces driving the future of commerce

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