Short Cuts
Thought Leadership & Analysis
Global 2015: CATEGORIES | NEWCOMERS
Seven newcomers joined the BrandZTM Top 100 Most Valuable Global Brands this year – three telecom .. Read more
Global 2015: CATEGORIES | CATEGORY CHANGES
The 14 percent brand value growth of the BrandZTM Top 100 Most Valuable Global Brands 2015 exceeded .. Read more
Global 2015: CATEGORIES | BRAND CONTRIBUTION
Brand Contribution measures the strength of brand alone on earnings, without the influence of financ.. Read more
Global 2015: REGIONS | OVERVIEW
Over the past 10 years, regional growth in the number of high- value brands shifted from North Ameri.. Read more
Global 2015: REGIONS | NORTH AMERICA
North America accounts for half of the brands in the BrandZTM Top 100 Most Valuable Global Brands ra.. Read more
After North America, Asia is the most represented region in the BrandZTM Top 100 Most Valuable Globa.. Read more
Global 2015: REGIONS | LATIN AMERICA
The category composition and brand valuations of the Latin America Top 5 reflect both the economic g.. Read more
Global 2015: REGIONS | CONTINENTAL EUROPE
Continental Europe accounts for about one-fifth (19 percent) of the brands in the Global Top 100, an.. Read more
The Brand Value of the UK Top 10 brands declined over 4 percent compared with a rise of 14 percent o.. Read more
The bubble of rising consumer expectations expanded rapidly during the past 10 years – until it bu.. Read more
A wide variety of brands exist in Russia, including: strong strategically important brands, some int.. Read more
Global 2015: THOUGHT LEADERSHIP | SUSTAINABILITY
There’s no mistaking the swelling tide of attention to, and interest in, corporate sustainability .. Read more
Global 2015: THOUGHT LEADERSHIP | SOCIAL MEDIA SPECIAL REPORT: THE SOCIALZ VERVE INDEX
Part One: Overview of SocialZ Verve For the second year running, the SocialZ Verve rankings report .. Read more
Global 2015: THOUGHT LEADERSHIP | ENTREPRENEURSHIP
Traditional brands with start-up mentality gain cultural traction Entrepreneurship and “start-up .. Read more
Global 2015: CATEGORIES | APPAREL
Consumers expect style, value and experience Apparel category brand value flattened in the 2015 Br.. Read more
Global 2015: CATEGORIES | CARS
CATEGORY DEFINITION The car category includes mass market and luxury cars but excludes trucks. Each .. Read more
Global 2015: CATEGORIES | LUXURY
CATEGORY DEFINITION The luxury category includes brands that design, craft and market high-end cloth.. Read more
Global 2015: CATEGORIES | PERSONAL CARE
CATEGORY DEFINITION: The personal care category includes brands in health and wellness, beauty, an.. Read more
Global 2015: CATEGORIES | RETAIL
CATEGORY DEFINITION: The retail category includes physical and digital distribution channels in gro.. Read more
Global 2015: THOUGHT LEADERSHIP | PERSONALIZATION
It’s about connecting with the individual beyond the data The word personalization in the world o.. Read more
Global 2015: CATEGORIES | BEER
CATEGORY DEFINITION: The beer category includes global and regional brands, which in an increasingl.. Read more
Global 2015: CATEGORIES | FAST FOOD
CATEGORY DEFINITION: The fast food category includes Quick Service Restaurants (QSR) and casual din.. Read more
Global 2015: CATEGORIES | SOFT DRINKS
CATEGORY DEFINITION: The soft drink category includes these non- alcoholic ready-to-drink beverages.. Read more
Global 2015: THOUGHT LEADERSHIP | REINVENTION
Brand is the crucial link If businesses don’t learn faster than their external environment chang.. Read more
Global 2015: CATEGORIES | BANKS GLOBAL
CATEGORY DEFINITION: The bank category, which includes both retail and investment institutions, is .. Read more
Global 2015: CATEGORIES | BANKS REGIONAL
Focus on building relationships and trust The BrandZTM Regional Banks Top 10 increased 1 perc.. Read more
Global 2015: CATEGORIES | INSURANCE
CATEGORY DEFINITION: The insurance category includes brands in both the business-to- consumer: life.. Read more
Global 2015: THOUGHT LEADERSHIP | HONESTY
Whether brutal or disarming, honesty helps restore brand trust In my younger days somebody I knew w.. Read more
Global 2015: CATEGORIES | OIL & GAS
DEFINITION: The oil and gas category includes both private International Oil Companies (IOCs) and st.. Read more
Global 2015: THOUGHT LEADERSHIP | DISRUPTION
It threatens stability but also drives innovation Will 2015 be the year when the economic disrup.. Read more
Global 2015: CATEGORIES | TECHNOLOGY // CONSUMER & BUSINESS
DEFINITION: The technology category includes business-to-consumer and business-to-business provider.. Read more
Global 2015: CATEGORIES | TELECOM PROVIDERS
DEFINITION: The telecom provider category includes brands that primarily develop, maintain and mark.. Read more
Global 2015: THOUGHT LEADERSHIP | CONNECTIVITY
New data features drive car-purchasing decisions The connected car is arriving fast, no doubt beca.. Read more
Global 2015: RESOURCES | BRANDZ BRAND VALUATION
Introduction The brands that appear in this report are the most valuable in the world. They were s.. Read more
Global 2015: RESOURCES | BRANDZ GLOBAL TOP 100 TEAM
The BrandZTM brand valuation contact details The brand valuations in the BrandZTM Top 100 Most V.. Read more
Global 2015: RESOURCES | BRAND EXPERTS WHO CONTRIBUTED TO THE REPORT
These individuals from WPP companies provided additional thought leadership, research, analysis and .. Read more
Global 2015: RESOURCES | WPP COMPANY CONTRIBUTORS
These companies contributed knowledge, expertise and perspective to the report .. Read more
Global 2015: 10 YEAR RESULTS | VALUE GROWTH
The Brand Value of the BrandZTM Top 100 Most Valuable Global Brands rose robustly over the past deca.. Read more
Global 2015: 10 YEAR RESULTS | TOP 10 RANKING CHANGES
Top 10 brand flux reflects impact of dynamic market Between 2006, the year WPP launched the BrandZTM.. Read more
Global 2015: 10 YEAR RESULTS | TOP 10 RISERS
Five of the 10 Top Riser brands come from technology or telecom providers categories. These are high.. Read more
Global 2015: 10 YEAR RESULTS | CATEGORY CHANGES
Led by fast food and technology, all but two of the 14 product categories in the BrandZTM Top 100 Mo.. Read more
Global 2015: 10 YEAR RESULTS | BRAND STABILITY
The brand composition of the BrandZ Top 100 Most Valuable Global Brands has remained substantially .. Read more
Global 2015: 10 YEAR RESULTS | 1. DIFFERENCE MAKES THE DIFFERENCE
Brand Difference drives Brand Value In a world of so much product sameness, being different makes a .. Read more
Global 2015: 10 YEAR RESULTS | 2. BRAND BECOMES MORE IMPORTANT
Brand Power proved crucial during the past 10 years. The decade divided roughly into two halves, bef.. Read more
Global 2015: 10 YEAR RESULTS | 3. PURPOSE BUILDS EQUITY
Having a clear brand purpose accelerates the growth of brand equity, the factor that predisposes a c.. Read more
Global 2015: 10 YEAR RESULTS | 4. BRANDING PRECEDES ADVERTISING
Perfect the proposition, then communicate it Two things are critical for building and sustaining va.. Read more
Global 2015: 10 YEAR RESULTS | MARKETING INVESTMENT
Branding leads advertising as driver of Brand Value Holistic multi-agency approach most efficie.. Read more
Global 2015: 10 YEAR RESULTS | 5. INNOVATION DRIVES BRAND VALUE
Trend-setting brands viewed as Different Consumers see innovative brands – brands that set trends .. Read more
Global 2015: 10 YEAR RESULTS | 6. LOVE ISN’T ALL YOU NEED, BUT IT’S POWERFUL
Brands can’t survive on love alone. But love has a multiplier effect. Brands that are loved by co.. Read more
Global 2015: 10 YEAR RESULTS | 7. INNOVATION AND LOVE FORM A VIRTUOUS CIRCLE
Balance ensures long-term success Love and innovation go together like a horse and carriage. They s.. Read more
Global 2015: 10 YEAR RESULTS | 8. TRUSTED OR BUSTED
Repaired trust adds brand power, value Consumers may try a brand once or twice but they won’t stay.. Read more
Global 2015: 10 YEAR RESULTS | 9. A WORLD OF DIFFERENCE
The brands that comprise the BrandZTM Top 100 Most Valuable Global Brands are by definition the most.. Read more
Global 2015: 10 YEAR RESULTS | 10. VALUE RISES IN ASIA
Brand value in China up 10-fold in 10 years North America, home to the BrandZTM Top 10 Most Valuable.. Read more
Global 2015: THOUGHT LEADERSHIP | MEANINGFUL DIFFERENCE
Being meaningfully different can command a premium But many salient brands miss miss this major o.. Read more
Global 2015: THE FUTURE OF BRANDS | FUTURE OF BRANDS
Greater choice will make brands more important But many factors will make choosing more comp.. Read more
Global 2015: THE FUTURE OF BRANDS | MILLENNIALS
Millennial values and attitudes impact and shape all categories APPAREL Millennials expect selecti.. Read more
Global 2015: THE FUTURE OF BRANDS | PURPOSE
Purpose will guide successful brands and help inspire workforce excellence Functional and emotional .. Read more
Global 2015: THE FUTURE OF BRANDS | MARKETING
Brand building dilemma: Salience, scale continue to drive volume But new marketing tools focus on ni.. Read more
Global 2015: THE FUTURE OF BRANDS | MEDIA
Fragmentation: Uncertainty and opportunity for marketers The digital innovation imperative The s.. Read more
Global 2015: THE FUTURE OF BRANDS | DIGITAL
Digital will soon comprise half of media spending Connected and fragmented landscape will challenge .. Read more
Global 2015: THE FUTURE OF BRANDS | SUSTAINABILITY
Environmental, demographic, social forces are transforming the world Brands must prepare today to re.. Read more
Global 2015: THOUGHT LEADERSHIP | BRAND EXPERIENCE
Car dealerships offer case study for remaining relevant To excite customers requires more engaging b.. Read more
Global 2015: THOUGHT LEADERSHIP | TECHNOLOGY
Across categories brands say they’re in technology Judge what they deliver, not what they claim .. Read more
Global 2015: HIGHLIGHTS | WELCOME
Brand value rises steadily despite a disruptive decade Report examines future value growth in a .. Read more
Global 2015: THOUGHT LEADERSHIP | BRAND VALUE
Brand valuation and insights critical for success in a changing marketplace They drive sales, grow.. Read more
BrandZ™ Top 100 Most Valuable Global Brands 2015 | INFOGRAPHIC
Download BrandZ™ Top 100 Most Valuable Global Brands 2015 .. Read more
Presenting a locally relevant face to global brands is essential to success The allure of Indone.. Read more
Global 2015: CATEGORIES | TOP RISERS
Analysis of the BrandZTM Top 20 Risers reveals three drivers of brand value growth: the influence of.. Read more
Global 2015: HIGHLIGHTS | CROSS CATEGORY TRENDS
Disruptions and opportunities that shaped a turbulent year Disruption Changing societal trends tou.. Read more
Watch the BrandZ™ Top 100 Most Valuable Global Brands 2015 Webinar
Watch the BrandZ™ Top 100 Most Valuable Global Brands 2015 Webinar .. Read more
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