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Thought Leadership & Analysis
Brands connect to the consumer’s states of mind Brands are shifting from responding to th.. Read more
Category searches for ways to use its rich data troves The telco category is massively in s.. Read more
Brands must engage with new consumers about transition plans The energy transition continue.. Read more
Amazon, Alibaba invest in new ways to engage shoppers Retail has always been a capital-inte.. Read more
Brands navigate steep mobility learning curve The focus on the future of mobility hasn’t .. Read more
Under pressure, category still sells enormous volume In understanding the category, markete.. Read more
Competition sends brands back to basics There’s been a return to basics. McDonald’s is .. Read more
Brands balance scarcity with need to reach millennials The luxury market overall is chasing.. Read more
Majors respond as craft disrupts premium sector A few years ago, the big breweries weren’.. Read more
Across categories, emerging brands are challenging established brands
Young consumers seek brands that make them feel special by Katerina Sudit Managing Pa.. Read more
Knowing consumer concerns, challenges, and causes will help elevate marketing prowess
Today’s consumers vote their mind with politics, society and brands by Victoria .. Read more
Categories | New Vital Signs Index measures brand health
BrandZ™ analyzes implications for categories A new BrandZ™ Index called Vital Signs ass.. Read more
BrandZ™ Analysis | Category Changes
As disruption spans categories, some brands counter the trend Retail and technology rise.. Read more
BrandZ™ Category Analysis: Retail
Despite technological disruption, retail scores high in key metrics Retail is the canary.. Read more
Retail | New brand initiatives disrupt the O2O divide
Major brands position to play hard across channels It was the year of trading places. As us.. Read more
BrandZ™ Category Analysis: Luxury
Super-luxury brands drive value increase The BrandZ™ Luxury Top 10 increased 72 percen.. Read more
Luxury | Now bolder and brasher, brands seek wider audience
Messages communicate availability and inclusiveness With the steady improvement of the glo.. Read more
Beer | Merger of global leaders forms 500-brand portfolio
As the category consolidates, it also fragments with craft brewers It was the year of the m.. Read more
BrandZ™ Category Analysis: Banks
Financial services disruptions alter distribution of value Changes to the financial se.. Read more
Banks Regional | Brand value rebounds as economies strengthen
Marketing and technology initiatives aim at millennials In a strong comeback, the BrandZ™.. Read more
Banks Global | Geopolitical change influences improved bank performance
FinTech competition, consumer expectations will shape the future Strong stock market perfor.. Read more
Apparel | Competition, shopping changes hinder growth
Brands revise retail strategies and distribution models Two category growth drivers, sports.. Read more
BrandZ™ Category Analysis: Apparel
Innovative sportswear brands drive value rise Sportswear brands drove BrandZ™ Apparel .. Read more
Technology B2B | Cloud transition progresses and brand values increase
Acquisition and collaboration pools expertise Business-to- Business (B2B) brands contended .. Read more
BrandZ™ Category Analysis: Technology
Technology leads every category in Vital Signs The BrandZ™ Vital Signs results should .. Read more
Technology B2C | Ad revenue, incremental changes drive value rise
B2C and B2B brands collaborate to deliver the future A 13 percent rise in value made techno.. Read more
BrandZ™ Category Analysis: Soft Drinks
Health concerns weaken category’s Vital Signs The BrandZ™ Vital Signs of the soft dr.. Read more
Soft Drinks | Brands create and acquire healthier soft drink options
Water outsells colas for the first time For the first time, bottled water outsold colas in .. Read more
BrandZ™ Category Analysis: Insurance
Purposeful brands grow category value in Asia BrandZ™ Vital Signs clearly diagnose the.. Read more
Insurance | Societal changes create opportunity, disruption
Brands seek new ways to build consumer trust Insurance brands attempted to become trusted a.. Read more
BrandZ™ Category Analysis: Fast Food
Despite health concerns, Purpose and Love drive growth The fast food category .. Read more
Fast Food | Return to basics focuses on pleasing core customers
But digital innovation powers new initiatives Fast food brands returned to basics, improvin.. Read more
BrandZ™ Category Analysis: Cars
Top 10 ranking shifts to luxury Over the past 12 years, the brand value of the BrandZ™.. Read more
Cars | Selling cars remains priority, as brands invest in change
Experiments include all aspects of future mobility Carmakers faced reality. Consumers prefe.. Read more
BrandZ™ Category Analysis: Oil and Gas
Multinationals drive value, but nationals inspire Love The oil and gas brands score well.. Read more
Oil and Gas | Geopolitical developments add to category complexity
Brands engineer some profits, despite low oil prices Even in normal times, oil and gas is t.. Read more
Telecom Providers | Major acquisitions speed transition to entertainment
Challenger brands shift the conversation to price It was a year of action. With mergers and.. Read more
BrandZ™ Category Analysis: Personal Care
High Brand Purpose shapes personal care Of the five BrandZ™ Vital Signs, the Personal .. Read more
Personal Care | Brands personalize to serve more diverse ideas of beauty
Mobile ads push customers from shopping to buying In a commoditized category filled with ch.. Read more
BrandZ™ Category Analysis: Telecom Providers
Size matters in transition from pipe to content brand Size matters in the telecom provid.. Read more
US drives value increase of Global Top 100 ranking
New BrandZ™Vital Signs Index diagnoses brand health North American brands—all from the.. Read more
Meaningful Difference is root of Brand Power
Since Brand Power is important as a driver of sales and brand value, the logical question is, what d.. Read more
Brand Power drives sales and brand value growth
Brand Power is the BrandZ™ metric of brand equity, the predisposition the consumer’s mind that i.. Read more
Perceived Difference drives higher pricing, value growth
The connection between maximizing price potential and accelerating value growth raised an obvious qu.. Read more
Consumers say brand, not price, is most important buying factor
Brands are important to consumers. To find out how important, we analyzed almost 5,350 brands across.. Read more
Technology and telecom brands enter the ranking
Categories reflect Global 100 growth trend Five of the newcomers to the BrandZ™ Global T.. Read more
High Brand Contribution drives volume, premium
And adds stability in disruptive markets Brand Contribution is the BrandZ™ metric that as.. Read more
B2C outpaces B2B in value growth, but gap narrowing
One of the most striking differences between business-to-business (B2B) and business-to-consumer (B2.. Read more
Brands continue to blur border dividing B2B, B2C
Business brands adopt consumer brand-building skills The distinction between business-to-bu.. Read more
New competitors cause disruption worldwide
Young and purpose driven, they reshape categories The BrandZ™ Top 100 Most Valuable Globa.. Read more
Importance of purpose rises in a difficult year
But disintermediation sits on the horizon Divining the future of brands, always an imprecis.. Read more
BrandZ™ Category Analysis: Beer
Communications drive brand value increase The BrandZ™ Beer Top 10 grew 188 percent in value .. Read more
Proliferation of mobilefacilitates market entry But local competition, media fragmentation add comp.. Read more
Leverage digital to accelerate growth of brand equity and value
Getting it right requires integratedstrategy, research, and measurement By Doreen WangGlobal Head o.. Read more
Economic and politicalforces hurt brand value Mexico increases contribution to Latam Top 50 The ec.. Read more
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