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Values-centricbrands convertconsumersinto advocates Luxury brands turn to mass tradetactics to st.. Read more
Digital techbroadens ideaof premiumexperience How brands make people feel,not price, determines pre.. Read more
New insightshelp financialbrands servewomen better Wide gap still separates industrypractices, wome.. Read more
Digital’s powermakes analogmore criticalfor branding Circumventing Alexa and friendsrequires goin.. Read more
Study China’sconsumersto glimpsethe future Brands and marketers mustprepare for major changes .. Read more
Consumers willown their data,making brandswitching easier Unchained by blockchain, consumerswill .. Read more
New marketingreality dependson consistentbrand experience Consumer reviews influencemore purchase.. Read more
Native onlinebrands makeup new rules,pose threats Traditional players can learnfrom these digital i.. Read more
Disruptionmyths favorthe start-uphero story But reality is more complicated,and big brands can be.. Read more
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