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Values-centricbrands convertconsumersinto advocates Luxury brands turn to mass tradetactics to st.. Read more

Digital techbroadens ideaof premiumexperience How brands make people feel,not price, determines pre.. Read more

New insightshelp financialbrands servewomen better Wide gap still separates industrypractices, wome.. Read more

Digital’s powermakes analogmore criticalfor branding Circumventing Alexa and friendsrequires goin.. Read more

Study China’sconsumersto glimpsethe future Brands and marketers mustprepare for major changes .. Read more

Consumers willown their data,making brandswitching easier Unchained by blockchain, consumerswill .. Read more

New marketingreality dependson consistentbrand experience Consumer reviews influencemore purchase.. Read more

Native onlinebrands makeup new rules,pose threats Traditional players can learnfrom these digital i.. Read more

Disruptionmyths favorthe start-uphero story But reality is more complicated,and big brands can be.. Read more