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Thought Leadership & Analysis

India Background | Market Structure
In a distinctly Indian phenomenon, family conglomerates own a significant number of India’s leadin.. Read more

Recent findings suggest that India is possibly the world’s oldest civilization. Compressing this e.. Read more

India Background | Economy & Demographics
GEOGRAPHY Land Area 3.1 million sq. km. / 1.2 million sq. mi. (World’s seventh largest nation,.. Read more

India Thought Leadership | Value
Across the economy, shoppers rich and poor seek value By Shaziya Khan Executive Planning Director .. Read more

India Thought Leadership | Rural Mindset
Brands need to understand the changing opportunity By Soumitra Patnekar Planning Director Grey Wor.. Read more

India Thought Leadership | Retail Revolution
Retail winners will perfect omni-channel presence By Rajan Zachariah Country Head Smollan India .. Read more

India Thought Leadership | Premiumization
Large population of young people drives rapid rise of social media But Marketers need to justify the.. Read more

India Thought Leadership | Millennials
Our “Seven Faces of Facebook” study segments India’s most sought-after demographic By Upasan.. Read more

India Thought Leadership | Emerging Consumers
Mapping the many mindsets and points of intersection By Divya Khanna Assistant Vice President Reg.. Read more

India Brand Building | Total Customer Experience
The lessons apply to brands online and offline across categories By Vivek Das Digital and CRM Lead.. Read more

India Brand Building | Next Generation
Be unpretentious. This generation can spot a fake from a mile away. Channel the prolific creativity.. Read more

India Brand Building | The Next Generation
Brands need to listen attentively and tailor their content and tone By Devang Raiyani Assistant Vi.. Read more

India Brand Building | Expanding FMCG
Both Indian and international brands face great opportunities By Urmi Saha Account Director Millwa.. Read more

India Brand Building | Bridging Cultures
Cultural insights and relevance can save brands time and money By Ganapathy Balagopalan Senior VP .. Read more

India Brand Building | Brand Experience
Indian brands must improve this driver of engagement and retention By Gazala Vahanvati Senior Bran.. Read more

Company Bank of India Brand Value US$ 570 Headquarter City Mumbai Industry Banks Year Formed 1906 B.. Read more

India Insight | Accessible Luxury
An undergrad owning a MacBook or the sight of a college girl with an Armani bag doesn’t raise eyeb.. Read more

India Insight | Seeking Balance
The sheer number of customs, dialects, foods, beliefs and gods in India are enough to create the mos.. Read more

India Insight | Rural Marketing
One of the most important aspects of changing India will be unlocking the potential of its rural pop.. Read more

India Insight | Rural Marketing
Marketers have often resorted to “influencer” marketing in rural markets by reaching out to the .. Read more

India Insight | Personalization
In the last decade, the concept of personalization has witnessed a phenomenal evolution. A term adop.. Read more

India Insight | Offline Experience
In a world of ecommerce, what happens to offline? We need to rethink and redefine this channel to c.. Read more

Today we listen to books and watch music. Thank you Kindle and YouTube. Audiobook sites like BooksTA.. Read more

Indians have been in a breathless chase to prove a point to themselves and others. One important con.. Read more

India Insight | New Expectations
As wealth and material goods become more evenly distributed throughout the Indian economy, new expec.. Read more

In 1994, using the term “sexy” in Bollywood songs created such a huge backlash it had to be repl.. Read more

With the smartphone boom and increased mobile Internet access, mobile has become an enormous reposit.. Read more

India Insight | Emotional Selling
Brands in India have traditionally differentiated themselves with features and benefits. However, wi.. Read more

Women shocked us when they went all out and ordered clothes and shoes online. A huge change consider.. Read more

Indian ecommerce brands are still stuck in barrier mitigation mode – promoting the advantages of e.. Read more

The Indian market is composed of a number of distinct socio-economic clusters, each different from t.. Read more

There are many Indias. MNCs (Multinational Corporations) entering India often learn this fact the ha.. Read more

India Insight | Customer Service
Ever wondered what the person on the other end of the call looks like? While the front-end executive.. Read more

India Insight | Cultural Landscape
In India, notions of power, authority and popularity have always converged on a select few. The cult.. Read more

India Insight | Celebrity Endorsements
As more brands sign celebrities as brand representatives, it becomes increasingly difficult for bran.. Read more

India Insight | Youth Marketing
You’re 22 already and you haven’t been to Egypt yet? Along with the usual peer and family pressu.. Read more

India Insight | Youth Marketing
Indian youth are coping with the dramatic shift from boom times to gloom times that happened over th.. Read more

India Insight | Women in New Roles
Despite its melodrama, Bollywood is quite revealing in its portrayal of the metamorphosis of the Ind.. Read more

Yes, the urban Indian woman is venturing into the working world traditionally dominated by men. In t.. Read more

India Insight | Women and Financial Independence
Marketers seeking to connect with modern Indian women will encounter a major opportunity if they loo.. Read more

India Insight | Visual Merchandising
First impresssions are critical. Recent research shows that 80 percent of the decision to purchase i.. Read more

India Insight | Sustainability
While the West strongly advocates the philosophy of green living, this imperative has evolved after .. Read more

The changed Indian reality has altered the segmentation question: it is no longer about whether segm.. Read more

India | Category Summaries: Telecoms
India is the world’s second largest telecom market after China, with a total of around 935 million.. Read more

India | Category Summaries: Soft Drinks
The Indian soft drink market includes a range of non-alcoholic beverages, including colas, juices, e.. Read more

India | Category Summaries: Personal Care
Personal care enjoys healthy growth in India, driven by cultural regard for ideals of beauty, increa.. Read more

India | Category Summaries: Paints
The decorative paints industry continues to grow by double digits, fueled by middle class aspiration.. Read more

India | Category Summaries: Mobile Phones
India ranks second after China in number of mobile phones. Of India’s roughly 907 million wireless.. Read more

India | Category Summaries: Lubricants and Motor Fuel
India ranks fourth among nations in total annual oil consumption. It remains dependent on imported c.. Read more

India | Category Summaries: Jewelry
Jewelry is one of the fastest growing sectors of India’s economy, driven by increasing demand and .. Read more

India | Category Summaries: Insurance
India’s insurance business has grown rapidly since government reform opened the sector to private .. Read more

India | Category Summaries: Home Care
Typically a fairly staid category, home care products in India are experiencing a surge of interest... Read more

India | Category Summaries: Food and Dairy
India is the world's second largest producer of food after China. Food store shelves are filled with.. Read more

India | Category Summaries: Ecommerce
India’s booming ecommerce sector has a lot of growing room. Although India ranks third in number o.. Read more

India | Category Summaries: Banks
The banks category grew rapidly over the past decade, driven by the strength of the Indian economy a.. Read more

India | Category Summaries: Automobiles
Driven by the size of the market, low penetration, poor public transportation and the car ownership .. Read more

India | Category Summaries: Alcoholic Drinks
India is a key focus for global spirits producers seeking sales growth opportunities as their core m.. Read more

Company Indian Oil Corporation Limited Brand Value US$ 1.5 Billion Headquarter City New Delhi Indus.. Read more

Company State Bank of India Brand Value US$ 6.8 Billion Headquarter City Mumbai Industry Banks Yea.. Read more

CompanyUnion Bank of India Brand Value US$ 273 Million Headquarter City Mumbai Industry Banks Year .. Read more

India | The BrandZ™ brand valuation contact details
The brand valuations in the BrandZ™ Top 50 Most Valuable Indian Brands are produced by Millward.. Read more

Coming Soon : BrandZ Most Valuable Indian Brands 2014
Only days to go, appearing here on the 19th August. .. Read more

Company Horlicks Parent Company GlaxoSmithKline Brand Value US$ 1.0 Billion Headquarter City .. Read more

India Background | Media Spending
Digital advertising investment in India is predicted to grow 35 percent in 2014, following a 30 perc.. Read more