Short Cuts
Highlights
Thought Leadership & Analysis
India Background | Market Structure
In a distinctly Indian phenomenon, family conglomerates own a significant number of India’s leadin.. Read more
Recent findings suggest that India is possibly the world’s oldest civilization. Compressing this e.. Read more
India Background | Economy & Demographics
GEOGRAPHY Land Area 3.1 million sq. km. / 1.2 million sq. mi. (World’s seventh largest nation,.. Read more
India Thought Leadership | Value
Across the economy, shoppers rich and poor seek value By Shaziya Khan Executive Planning Director .. Read more
India Thought Leadership | Rural Mindset
Brands need to understand the changing opportunity By Soumitra Patnekar Planning Director Grey Wor.. Read more
India Thought Leadership | Retail Revolution
Retail winners will perfect omni-channel presence By Rajan Zachariah Country Head Smollan India .. Read more
India Thought Leadership | Premiumization
Large population of young people drives rapid rise of social media But Marketers need to justify the.. Read more
India Thought Leadership | Millennials
Our “Seven Faces of Facebook” study segments India’s most sought-after demographic By Upasan.. Read more
India Thought Leadership | Emerging Consumers
Mapping the many mindsets and points of intersection By Divya Khanna Assistant Vice President Reg.. Read more
India Brand Building | Total Customer Experience
The lessons apply to brands online and offline across categories By Vivek Das Digital and CRM Lead.. Read more
India Brand Building | Next Generation
Be unpretentious. This generation can spot a fake from a mile away. Channel the prolific creativity.. Read more
India Brand Building | The Next Generation
Brands need to listen attentively and tailor their content and tone By Devang Raiyani Assistant Vi.. Read more
India Brand Building | Expanding FMCG
Both Indian and international brands face great opportunities By Urmi Saha Account Director Millwa.. Read more
India Brand Building | Bridging Cultures
Cultural insights and relevance can save brands time and money By Ganapathy Balagopalan Senior VP .. Read more
India Brand Building | Brand Experience
Indian brands must improve this driver of engagement and retention By Gazala Vahanvati Senior Bran.. Read more
Company Bank of India Brand Value US$ 570 Headquarter City Mumbai Industry Banks Year Formed 1906 B.. Read more
India Insight | Accessible Luxury
An undergrad owning a MacBook or the sight of a college girl with an Armani bag doesn’t raise eyeb.. Read more
India Insight | Seeking Balance
The sheer number of customs, dialects, foods, beliefs and gods in India are enough to create the mos.. Read more
India Insight | Rural Marketing
One of the most important aspects of changing India will be unlocking the potential of its rural pop.. Read more
India Insight | Rural Marketing
Marketers have often resorted to “influencer” marketing in rural markets by reaching out to the .. Read more
India Insight | Personalization
In the last decade, the concept of personalization has witnessed a phenomenal evolution. A term adop.. Read more
India Insight | Offline Experience
In a world of ecommerce, what happens to offline? We need to rethink and redefine this channel to c.. Read more
Today we listen to books and watch music. Thank you Kindle and YouTube. Audiobook sites like BooksTA.. Read more
Indians have been in a breathless chase to prove a point to themselves and others. One important con.. Read more
India Insight | New Expectations
As wealth and material goods become more evenly distributed throughout the Indian economy, new expec.. Read more
In 1994, using the term “sexy” in Bollywood songs created such a huge backlash it had to be repl.. Read more
With the smartphone boom and increased mobile Internet access, mobile has become an enormous reposit.. Read more
India Insight | Emotional Selling
Brands in India have traditionally differentiated themselves with features and benefits. However, wi.. Read more
Women shocked us when they went all out and ordered clothes and shoes online. A huge change consider.. Read more
Indian ecommerce brands are still stuck in barrier mitigation mode – promoting the advantages of e.. Read more
The Indian market is composed of a number of distinct socio-economic clusters, each different from t.. Read more
There are many Indias. MNCs (Multinational Corporations) entering India often learn this fact the ha.. Read more
India Insight | Customer Service
Ever wondered what the person on the other end of the call looks like? While the front-end executive.. Read more
India Insight | Cultural Landscape
In India, notions of power, authority and popularity have always converged on a select few. The cult.. Read more
India Insight | Celebrity Endorsements
As more brands sign celebrities as brand representatives, it becomes increasingly difficult for bran.. Read more
India Insight | Youth Marketing
You’re 22 already and you haven’t been to Egypt yet? Along with the usual peer and family pressu.. Read more
India Insight | Youth Marketing
Indian youth are coping with the dramatic shift from boom times to gloom times that happened over th.. Read more
India Insight | Women in New Roles
Despite its melodrama, Bollywood is quite revealing in its portrayal of the metamorphosis of the Ind.. Read more
Yes, the urban Indian woman is venturing into the working world traditionally dominated by men. In t.. Read more
India Insight | Women and Financial Independence
Marketers seeking to connect with modern Indian women will encounter a major opportunity if they loo.. Read more
India Insight | Visual Merchandising
First impresssions are critical. Recent research shows that 80 percent of the decision to purchase i.. Read more
India Insight | Sustainability
While the West strongly advocates the philosophy of green living, this imperative has evolved after .. Read more
The changed Indian reality has altered the segmentation question: it is no longer about whether segm.. Read more
India | Category Summaries: Telecoms
India is the world’s second largest telecom market after China, with a total of around 935 million.. Read more
India | Category Summaries: Soft Drinks
The Indian soft drink market includes a range of non-alcoholic beverages, including colas, juices, e.. Read more
India | Category Summaries: Personal Care
Personal care enjoys healthy growth in India, driven by cultural regard for ideals of beauty, increa.. Read more
India | Category Summaries: Paints
The decorative paints industry continues to grow by double digits, fueled by middle class aspiration.. Read more
India | Category Summaries: Mobile Phones
India ranks second after China in number of mobile phones. Of India’s roughly 907 million wireless.. Read more
India | Category Summaries: Lubricants and Motor Fuel
India ranks fourth among nations in total annual oil consumption. It remains dependent on imported c.. Read more
India | Category Summaries: Jewelry
Jewelry is one of the fastest growing sectors of India’s economy, driven by increasing demand and .. Read more
India | Category Summaries: Insurance
India’s insurance business has grown rapidly since government reform opened the sector to private .. Read more
India | Category Summaries: Home Care
Typically a fairly staid category, home care products in India are experiencing a surge of interest... Read more
India | Category Summaries: Food and Dairy
India is the world's second largest producer of food after China. Food store shelves are filled with.. Read more
India | Category Summaries: Ecommerce
India’s booming ecommerce sector has a lot of growing room. Although India ranks third in number o.. Read more
India | Category Summaries: Banks
The banks category grew rapidly over the past decade, driven by the strength of the Indian economy a.. Read more
India | Category Summaries: Automobiles
Driven by the size of the market, low penetration, poor public transportation and the car ownership .. Read more
India | Category Summaries: Alcoholic Drinks
India is a key focus for global spirits producers seeking sales growth opportunities as their core m.. Read more
Company Indian Oil Corporation Limited Brand Value US$ 1.5 Billion Headquarter City New Delhi Indus.. Read more
Company State Bank of India Brand Value US$ 6.8 Billion Headquarter City Mumbai Industry Banks Yea.. Read more
CompanyUnion Bank of India Brand Value US$ 273 Million Headquarter City Mumbai Industry Banks Year .. Read more
India | The BrandZ™ brand valuation contact details
The brand valuations in the BrandZ™ Top 50 Most Valuable Indian Brands are produced by Millward.. Read more
Coming Soon : BrandZ Most Valuable Indian Brands 2014
Only days to go, appearing here on the 19th August. .. Read more
Company Horlicks Parent Company GlaxoSmithKline Brand Value US$ 1.0 Billion Headquarter City .. Read more
India Background | Media Spending
Digital advertising investment in India is predicted to grow 35 percent in 2014, following a 30 perc.. Read more
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