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Thought Leadership & Analysis

DIGITAL Mobile: Mobile screens dominate, and video viewing rises

Trends touch a broad segment of the population   Indians are more engaged on mobile devices t.. Read more

URBAN-RURAL | New Assumptions: Rural India is rising, in unexpected ways

Marketers need to abandon outdated assumptions   With growing internet penetration and wide a.. Read more

CONSUMERS | Distinctive characteristics of the youngest millennials

  1.    Mobile First This first mobile generation is much more likely to use mobile than prio.. Read more

CONSUMERS |Millennials: Youngest millennials are newest consumers

The term millennial describes a generation born between 1981 and 2001. People born at the start and .. Read more

CUSTOMERS |Shopper Barometer: Metro shoppers increase spending

  But confidence varies by income, city, and category   Indian consumers are sending mixe.. Read more

CONSUMERS | 10 consumer trends & brand Implications

1.    Heritage Growing cultural pride and patriotism are influencing consumer preferences.   .. Read more

CONSUMERS |Overview: Confidence remains steady despite year of disruptions

Shoppers seek authenticity and value   Indian consumers exhibited confidence, but sentiment v.. Read more

C-SUITE Q&A: Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Ltd.

Brand simplifies, adds convenience to underpenetrated product category   New strategy aims to.. Read more

C-SUITE Q&A: Suparna Mitra, Chief Marketing Officer, Titan Company Ltd.

With rising wealth, Indians buy watches for special moments as well as occasions   T.. Read more

C-SUITE Q&A: Siddharth Banerjee, Executive Vice President, Marketing Vodafone India

C-SUITE Q&A   Brand tailors mix to match Indian consumers’ rapidly changing habits.. Read more

Top Risers | Automobiles

  Brands adapt consumer insights, category surges   New models combine style and affor.. Read more


    The BrandAsset Valuator (BAV) is a study of consumer brand perceptions, measuring brands.. Read more

BRAND INDIA: Top 10 Indicators

    India ranks moderately in influential attributes   BAV analysis of 65 brand at.. Read more


India ranks high relative to fast-growing markets   Its Citizenship rank presents a challe.. Read more

DISRUPTION | Government: Key initiatives impact spending

FMCG slows, but telecom grows The BrandZ™ India Top 50 grew a robust 21 percent in brand value a.. Read more

CUSTOMERS | Elites: Research identifies “Elite” households

 They spend more on FMCG than others Indian marketers rely on a Socio-Economic Classification (SEC.. Read more

CONSUMERS |Patanjali: Patanjali increases reach across India

Brand found in 100 million households In India, the brand Patanjali is synonymous with disruption. .. Read more

DIGITAL | Overview: Internet use expands, but growth rate levels

Greatest potential remains in rural areas Internet use in India continues to grow, but the growth r.. Read more

DIGITAL | E-commerce: Rapid growth rate should accelerate

 Travel dominates categories purchased online With accelerated growth, e-commerce in India is expe.. Read more

DIGITAL | Ola & Uber: Ride-hailing brands compete for loyalty

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DIGITAL: High demand, low prices push increase in data use

Mobile payments rise after demonetization Increased demand for messaging services, social media pla.. Read more

MEDIA Spending: Digital growth rate tops other media

As overall spending eases from prior year Spending on digital media is expected to increase 30 perc.. Read more

Top Risers: Market strength, insight drive high value growth

 Market strength, insightdrive high value growth Automobile and financial brands predominate With.. Read more

Newcomers: Jio enters Top 50 months after launch

 Digital growth drives telecom and entertainment brands The highest-ranking newcomer to the BrandZ.. Read more

Brand Contribution adds long-term brand stability

Ranking remains consistent year-on-year Brand Contribution, a BrandZ™ metric, measures the value .. Read more

VITALITY QUOTIENT: BrandZ™ metric prescribes regimen for brand health

 Five health indicators comprise Vitality Quotient To rank in the BrandZ™ Top 50 Most Valuable .. Read more


 Outside perception of India may lag economic progress Country ranks higher on culture than busine.. Read more

BRAND INDIA: Methodology

 This analysis of Brand India is based on the Best Countries 2017 study, developed by Y&R’s BAV G.. Read more


Soft power is key driver of a nation’s brand value India’s lower rank is inconsistent with its.. Read more

BRAND INDIA: India & China

 Business decision makers rank China higher in key attributes But is India positioned to rise in .. Read more

BRAND INDIA: Cultural Rankings

Trust and Daring form  powerful brand tension Together, attributes produce engaging brands by Ann.. Read more

BRAND INDIA: Case Studies

BRAND INDIA Case Studies Brands combine trust and daring in creative tension Two examples from d.. Read more

Rapid changes in Indian culture challenge brand communications

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Future-ready brands study how consumers are changing

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Brands becoming more vulnerable in younger, digitized India

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Consumers desire to use fewer apps, and brands must bridge that gap

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The rapid growth of programmatic brings challenges and possibilities

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Trust : Brands react as skepticism, a global trend, reaches India

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