brandZ | Report - India

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Indian Brands 2018 | Top 75 Countdown

Highlights

Cross Category Trends- Market dynamics, changing attitudes, open opportunities and new challenges

Key Results- Brand building, strong economy produce record growth results

BrandZ™ India Top 50 portfolio outperforms rate of SENSEX growth

Economy and Demographics

E-commerce- Mobile penetration drives online sales

Brand building initiatives, market dynamism drive record increase in value

Takeaways- Key actions for building valuable brands in India

Connectivity- Mobile internet use swells across India

Media- Driven by digital growth, ad spending will rise 13%

New BrandZ™ India eligibility criteria

BrandZ Five-Year Analysis: New insights for building valuable brands in India

By Ken Schept

India ranking achieves record year-on-year 34% increase in value

Thought Leadership & Analysis

Trust grows with a brand’s authenticity and simplicity

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Building brands today requires first cultivating consumer trust

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Dialogue helps cultivate trust with skeptical consumers

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Tech enables experiences that cultivate trust in brands

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BrandZ Analysis

Unicorn brands now rank high in India Top 75

Walmart-Flipkart deal reflects major changes in India’s retail sector

Expanded India ranking, with more categories, reflects brand landscape

Brands alter strategies to boost equity, value in competitive market

As India changes, highly trusted brands increase value faster

Value grows sharply among Top Risers

Newcomers exemplify India’s evolving brand landscape

Clear purpose underpins health of service brands

Tech category adds majority of B2B Newcomer brands

India’s rapid growth alters brand landscape

Interviews

India’s largest private bank renews brand, stays relevant

Renewed channel strategy appeals to both first-time, premium buyers

Helping people improve quality of life sustains brand relevance

Brand Building Best Practices

Trust grows with a brand’s authenticity, and simplicity

Brands must adopt millennial values to build high trust with this generation

Once an outcome, earned over time, brand trust today is a prerequisite

Brands must increase trust in purchasing on the internet

Any age brand, in any category, can inspire trust and protect it