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Modern Indonesia is being shaped by sizeable forces – some old, some new – and to understand the.. Read more

Indonesia 2015 | Overview | Cross-category trends
The search for value Robust economic growth is putting more money in people’s pockets, but demand .. Read more

Indonesia 2015 | Overview | Key Learnings
Make branding a priority and reap the rewards Now is the time to focus on branding; Indonesian consu.. Read more

Indonesia 2015 | Overview | Brand Contribution
Brand contribution measures the impact of brand alone, without financials or other factors, in the m.. Read more

Indonesia 2015 | Overview | Brand Indonesia
Indonesia’s image around the world yet to live up to the strength of positive feeling at home Indo.. Read more

Indonesia 2015 | Overview | Brand value
Value is concentrated at the top of the list The value of the BrandZâ„¢ Top 50 Most Valuable Indones.. Read more

Indonesia 2015 | Overview | Categories & Brands
Financial services brands make an extremely strong showing in the Indonesian rankings, with 12 brand.. Read more

Indonesia 2015 | Overview | BrandZ Analysis
Brand Age The age of brands in the Top 50 is relatively young by global standards, if not quite as y.. Read more

Indonesia 2015 | Overview | Key Results
Rankings and analysis shine spotlight on opportunities and challenges for brands Indonesia Top 50 t.. Read more

Indonesia 2015 | Overview | Key Lessons
1. To go with Categories and Brand value piece Ways to win Businesses in Indonesia that nurture the.. Read more

Indonesia 2015: Thought Leadership
Why appealing to the masses is essential to growing the market for top-end goods   Â.. Read more

Indonesia 2015: Thought Leadership
Tensions give rise to changing consumer truths    Lara-Lee BurnHead of Firefly IndonesiaLa.. Read more

Indonesia 2015: Thought Leadership
From fragile to agile – adapting to new markets and challenges    Thomas SuttonTechnical.. Read more

Indonesia 2015: Thought Leadership
Win with e-commerce: five steps towards future-proofing business     Maneesheel GautamLead.. Read more

Indonesia 2015: Thought Leadership
The youth of today – the power behind your brand tomorrow     Daniel B. SiswandiChief St.. Read more

Indonesia 2015: Thought Leadership
Give me more – the rise of the demanding Indonesian consumer, and why brands need to specialize .. Read more

Indonesia 2015: Brand Building
Developing local meaning Presenting a locally relevant face to global brands is essential to success.. Read more

Indonesia 2015: Brand Building
What’s the big ideal? Why brands need a higher purpose    Katryna MojicaChief Executive .. Read more

Indonesia 2015: Brand Building
When opposites attract – creating complex and alluring brand personalities    Kris Const.. Read more

Indonesia 2015: Brand Building
Do not enter without an appetite for risk A wait-and-see approach to digital means missing the boat .. Read more

Indonesia 2015: Brand Building
The 1,000% lesson from China    Peter WalsheBrandZ Global Strategy Director Millward Brown.. Read more

Indonesia 2015: Brand Building
And the brand lived happily ever after – why the brave will tell consumers a story     A.. Read more

New! BrandZ Top 50 Indonesian Brands
BrandZâ„¢ Top 50 Most Valuable Indonesian Brands 2015 Press Release Click here to download the Bra.. Read more

Indonesia 2015 | Brand Profiles | 50 | Bimoli
Company: Salim Ivomas Pratama Tbk PT Brand value: US$110 million Headquarter city: Jakarta Industry.. Read more

Indonesia 2015 | Brand Profiles | 49 | BII
Company: Bank Internasional Indonesia Tbk PT Brand value: US$113 million Headquarter city: Jakarta I.. Read more

Indonesia 2015 | Brand Profiles | 48 | BTN
Company: Bank Tabungan Negara Persero Tbk PT Brand value: US$117 million Headquarter city: Jakarta .. Read more

Indonesia 2015 | Brand Profiles | 47 | Permata
Company: Bank Permata Tbk PT Brand value: US$127 million Headquarter city: Jakarta Industry: Banking.. Read more

Indonesia 2015 | Brand Profiles | 46 | Danamon
Company: Bank Danamon Indonesia Tbk PT Brand value: US$132 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 45 | Adira
Company: Bank Danamon Indonesia Tbk PT Brand value: US$141 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 44 | LUX
Company: Unilever Indonesia Tbk PT Brand value: US$142 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 43 | Sinar Mas
Company: Sinar Mas Multiartha Tbk PT Brand value: US$144 million Headquarter city: Jakarta Industry:.. Read more

Indonesia 2015 | Brand Profiles | 42 | Sarimi
Company: Indofood CBP Sukses Makmur Tbk PT Brand value: US$154 million Headquarter city: Jakarta Ind.. Read more

Indonesia 2015 | Brand Profiles | 41 | Mega
Company: Bank Mega Tbk PT Brand value: US$157 million Headquarter city: Jakarta Industry: Banking Ye.. Read more

Indonesia 2015 | Brand Profiles | 40 | Supermi
Company: Indofood CBP Sukses Makmur Tbk PT Brand value: US$158 million Headquarter city: Jakarta Ind.. Read more

Indonesia 2015 | Brand Profiles | 39 | CIMB Niaga
Company: Bank CIMB Niaga Tbk PT Brand value: US$192 million Headquarter city: Jakarta Industry: Bank.. Read more

Indonesia 2015 | Brand Profiles | 38 | Clear
Company: Unilever Indonesia Tbk PT Brand value: US$216 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 37 | Indovision
Company: MNC Sky Vision Tbk PT Brand value: US$249 million Headquarter city: Jakarta Industry: Enter.. Read more

Indonesia 2015 | Brand Profiles | 36 | Jaya Property
Company: Jaya Real Property Tbk PT Brand value: US$251 million Headquarter city: Tangerang Industry:.. Read more

Indonesia 2015 | Brand Profiles | 35 | Agung Podomoro
Company: Agung Podomoro Land Tbk PT Brand value: US$267 million Headquarter city: Jakarta Industry: .. Read more

Indonesia 2015 | Brand Profiles | 34 | GG Mild
Company: Gudang Garam Tbk PT Brand value: US$272 million Headquarter city: Kediri Industry: Tobacco .. Read more

Indonesia 2015 | Brand Profiles | 33 | Lifebuoy
Company: Unilever Indonesia Tbk PT Brand value: US$275 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 32 | Citra
Company: Unilever Indonesia Tbk PT Brand value: US$279 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 31 | Sunsilk
Company: Unilever Indonesia Tbk PT Brand value: US$285 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 30 | Ace Hardware
Company: Ace Hardware Indonesia Tbk PT Brand value: US$323 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 29 | Lippo
Company: Lippo Karawaci Tbk PT Brand value: US$331 million Headquarter city: Tangerang Industry: Rea.. Read more

Indonesia 2015 | Brand Profiles | 28 | Pondok Indah Group
Company: Metropolitan Kentjana Tbk PT Brand value: US$350 million Headquarter city: Jakarta Industry.. Read more

Indonesia 2015 | Brand Profiles | 27 | Garuda Indonesia
Company: Garuda Indonesia Persero Tbk PT Brand value: US$354 million Headquarter city: Tangerang I.. Read more

Indonesia 2015 | Brand Profiles | 26 | Alfa
Company: Sumber Alfaria Trijaya Tbk PT Brand value: US$398 million Headquarter city: Tangerang Indus.. Read more

Indonesia 2015 | Brand Profiles | 25 | SariWangi
Company: Unilever Indonesia Tbk PT Brand value: US$402 million Headquarter city: Jakarta Industry: S.. Read more

Indonesia 2015 | Brand Profiles | 24 | Pakuwon
Company: Pakuwon Jati Tbk PT Brand value: US$455 million Headquarter city: Surabaya Industry: Real E.. Read more

Indonesia 2015 | Brand Profiles | 23 | Hypermart
Company: Matahari Putra Prima Tbk PT Brand value: US$461 million Headquarter city: Tangerang Industr.. Read more

Indonesia 2015 | Brand Profiles | 22 | Summarecon
Company: Summarecon Agung Tbk PT Brand value: US$477 million Headquarter city: Jakarta Industry: Rea.. Read more

Indonesia 2015 | Brand Profiles | 21 | Sinar Mas Land
Company: Sinar Mas Land Ltd Brand value: US$483 million Headquarter city: Tangerang Industry: Real E.. Read more

Indonesia 2015 | Brand Profiles | 20 | Ciputra
Company: Ciputra Development Tbk PT Brand value: US$484 million Headquarter city: Jakarta Industry: .. Read more

Indonesia 2015 | Brand Profiles | 19 | Aqua
Company: Danone SA Brand value: US$659 million Headquarter city: Jakarta Industry: Food Year formed.. Read more

Indonesia 2015 | Brand Profiles | 18 | Pepsodent
Company: Unilever Indonesia Tbk PT Brand value: US$659 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 17 | Rinso
Company: Unilever Indonesia Tbk PT Brand value: US$949 million Headquarter city: Jakarta Industry: H.. Read more

Indonesia 2015 | Brand Profiles | 16 | Indosat
Company: Indosat Tbk PT Brand value: US$1,012 million Headquarter city: Jakarta Industry: Telecom pr.. Read more

Indonesia 2015 | Brand Profiles | 15 | XL
Company: XL Axiata Tbk PT Brand value: US$1,032 million Headquarter city: Jakarta Industry: Telecom .. Read more

Indonesia 2015 | Brand Profiles | 14 | Indomie
Company: Indofood CBP Sukses Makmur Tbk PT Brand value: US$1,039 million Headquarter city: Jakarta I.. Read more

Indonesia 2015 | Brand Profiles | 13 | Pond's
Company: Unilever Indonesia Tbk PT Brand value: US$1,488 million Headquarter city: Jakarta Industry:.. Read more

Indonesia 2015 | Brand Profiles | 12 | Gudang Garam
Company: Gudang Garam Tbk PT Brand value: US$1,625 million Headquarter city: Kediri Industry: Tobacc.. Read more

Indonesia 2015 | Brand Profiles | 11 | U MILD
Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$1,640 million Headquarter city: Jakarta .. Read more

Indonesia 2015 | Brand Profiles | 10 | Marlboro
Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$1,669 million Headquarter city: Jakarta In.. Read more

Indonesia 2015 | Brand Profiles | 8 | Surya
Company: Gudang Garam Tbk PT Brand value: US$1,939 million Headquarter city: Kediri Industry: Tobacc.. Read more

Indonesia 2015 | Brand Profiles | 7 | BNI
Company: Bank Negara Indonesia Persero Tbk PT Brand value: US$2,042 Headquarter city: Jakarta Indu.. Read more

Indonesia 2015 | Brand Profiles | 6 | Matahari
Company: Matahari Department Store Tbk PT Brand value: US$2,145 million Headquarter city: Tangerang .. Read more

Indonesia 2015 | Brand Profiles | 5 | A Mild
Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$5,882 million Headquarter city: Jakarta In.. Read more

Indonesia 2015 | Brand Profiles | 4 | Mandiri
Company: Bank Mandiri Persero Tbk PT Brand value: US$6,153 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 3 | Telkomsel
Company: Telekomunikasi Indonesia Persero Tbk PT Brand value: US$6,373 million Headquarter city: Jak.. Read more

Indonesia 2015 | Brand Profiles | 2 | BRI
Company: Bank Rakyat Indonesia Persero Tbk PT Brand value: US$8,285 million Headquarter city: Jakart.. Read more

Indonesia 2015 | Brand Profiles | 1 | BCA
Company: Bank Central Asia Tbk PT Brand value: US$9,918 million Headquarter city: Jakarta Industry: .. Read more

Indonesia 2015 | Resources | WPP Companies | Bates Chi & Partners
Bates CHI&Partners is one of Asia's newest start-ups - a global network of creative entrepreneurs - .. Read more

Indonesia 2015 | Resources | BRANDZTM BRAND VALUATION METHODOLOGY
Introduction The brands that appear in this report are the most valuable in Indonesia. They were sel.. Read more

Indonesia 2015 | Resources | BRANDZ BRAND VALUATION METHODOLOGY
The Valuation Process Step 1: Calculating Financial Value Part A We start with the corporation. I.. Read more

Indonesia 2015 | Resources | BRANDZ BRAND VALUATION METHODOLOGY
Why BrandZTM is the definitive Brand Valuation Methodology All brand valuation methodologies are sim.. Read more

Indonesia 2015 | Resources | BRAND EXPERTS
These individuals from WPP companies provided additional thought leadership, research, analysis and .. Read more

BrandZâ„¢ Top 50 Most Valuable Indonesian Brands 2015 Report
BrandZâ„¢ Top 50 Most Valuable Indonesian Brands 2015 Press Release Click here to download the Bran.. Read more

Indonesia 2015 | Brand Profiles | 9 | Dji Sam Soe
Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$1,767 million Headquarter city: Jakarta .. Read more