The 5 steps of storytelling: Exploring the narrative structure of a brand

Alberto De MartiniCEO and head of strategiesRed CellAlberto.Demartini@redcell.com  As we celebrate.. Read more

Digital and brands: Nothing has changed, but everything has changed

Federica Ilaria FornaciariChief Digital Officer / Professor of Digital MarketingYoung & Rubicam Grou.. Read more

DRIVING ORGANIZATIONAL CHANGE: How brand can turn corporate culture on its head

Antonio MarazzaGeneral ManagerLandor MilanAntonio.Marazza@landor.com It is clear that to activate y.. Read more

Decisions, decisions: The role of experience when AI makes our choices

Eugenio TavolaroCOOKantar InsightsEugenio.Tavolaro@kantar.com Imagine a future in which machines ta.. Read more

Pride of a nation

 Massimo CostaCountry ManagerWPP ItalyMassimo.Costa@wpp.com  Brands are the often only asset that.. Read more

Thinking differently: How design can fuel human-centric brand strategy

Irene SeraficaStrategic Design LeadCBA ItalyIrene.Serafica@cba-design.it  Today we live in the “.. Read more

The trust economy: Are you ready for the ride?

Mauro StoicoGeneral Manager, ItalyKantar MediaMauro.Stoico@kantarmedia.comThe rise of ad-blocking so.. Read more

Beyond the numbers: Building brands online is much more than clicks and views

Roberto RossiHead of Media & DigitalKantar Millward BrownRoberto.Rossi@kantarmillwardbrown.comThere .. Read more

Esselunga

Esselunga Company: Esselunga SPABrand value: US$477 millionHeadquarter city: Limito di Pioltello (M.. Read more

CAMPARI

CAMPARI Company: Davide Campari-Milano SpABrand value: US$480 millionHeadquarter city: MilanCategor.. Read more

Lavazza

LavazzaCompany: Luigi Lavazza S.p.A.Brand value: US$715 millionHeadquarter city: TurinCategory: Soft.. Read more

Pirelli

 PirelliCompany: Pirelli & C. S.p.A.Brand value: US$891 millionHeadquarter city: MilanCategory: Tir.. Read more

Bulgari

BulgariCompany: Bulgari Brand value: US$909 millionHeadquarter city: RomeCategory: LuxuryYear forme.. Read more

Barilla

BarillaCompany: Barilla GroupBrand value: US$971 millionHeadquarter city: ParmaCategory: Food & Dair.. Read more

Banca Mediolanum

 Banca Mediolanum Company: Banca Mediolanum SpABrand value: US$999 millionHeadquarter city: Basigl.. Read more

A2A

 A2A Company: A2A SpABrand value: US$1,050 millionHeadquarter city: MilanCategory: EnergyYear form.. Read more

Wind

 WindCompany: Wind Tre SpABrand value: US$1,127 millionHeadquarter city: MilanCategory: Telecom Pro.. Read more

FIAT

 FIATCompany: Fiat Chrysler AutomobilesBrand value: US$1,130 millionHeadquarter city: TurinCategory.. Read more

Mediaset

 MediasetCompany: Mediaset SpABrand value: US$1,485 millionHeadquarter city: MilanCategory: Enterta.. Read more

Fendi

 FendiCompany: FendiBrand value: US$1,545 millionHeadquarter city: RomeCategory: LuxuryYear formed:.. Read more

MSC Crociere

 MSC Crociere Company: MSC Crociere SpABrand value: US$1,599 millionHeadquarter city: Geneva, Switz.. Read more

RAI

 RAICompany: RAI - Radiotelevisione Italiana SpABrand value: US$1,641 millionHeadquarter city: Rome.. Read more

Salvatore Ferragamo

 Salvatore FerragamoCompany: Salvatore Ferragamo SpABrand value: US$1,689 millionHeadquarter city: .. Read more

UniCredit

UniCreditCompany: UniCredit SpABrand value: US$1,869 millionHeadquarter city: MilanCategory: BanksYe.. Read more

COSTA CROCIERE

COSTA CROCIERECompany: Carnival Corporation & PlcBrand value: US$1,877 millionHeadquarter city: Geno.. Read more

BOTTEGA VENETA

BOTTEGA VENETACompany: KeringBrand value: US$1,948 millionHeadquarter city: Lugano, SwitzerlandCateg.. Read more

Intesa Sanpaolo

 Intesa SanpaoloCompany: Intesa Sanpaolo SpABrand value: US$2,210 millionHeadquarter city: TurinCat.. Read more

FERRERO ROCHER

FERRERO ROCHERCompany: The Ferrero GroupBrand value: US$2,372 millionHeadquarter city: LuxembourgCat.. Read more

ARMANI

ARMANI Company: Giorgio Armani SpABrand value: US$2,460 millionHeadquarter city: MilanIndustry: Lux.. Read more

GENERALI

 GENERALICompany: Assicurazioni Generali SpABrand value: US$2,526 millionHeadquarter city: TriesteC.. Read more

Nutella

NutellaCompany: The Ferrero GroupBrand value: US$2,840 millionHeadquarter city: LuxembourgCategory: .. Read more

ENI

ENICompany: Eni SpABrand value: US$3,131 millionHeadquarter city: RomeCategory: Oil and GasYear form.. Read more

FERRARI

 FERRARICompany: Ferrari NVBrand value: US$3,488 millionHeadquarter city: MaranelloCategory: CarsYe.. Read more

PRADA

 PRADACompany: Prada SpABrand value: US$4,082 millionHeadquarter city: MilanIndustry: LuxuryYear fo.. Read more

Kinder

 KinderCompany: The Ferrero GroupBrand value: US$6,904 millionHeadquarter city: LuxembourgCategory:.. Read more

Enel

 EnelCompany: ENEL SpABrand value: US$7,355 millionHeadquarter city: RomeCategory: EnergyYear forme.. Read more

TIM

TIMCompany: Telecom Italia SpaBrand value: US$9,259 millionHeadquarter city: RomeCategory: Telecom P.. Read more

GUCCI

 GUCCICompany: KeringBrand value: US$9,259 millionHeadquarter city: Scandicci, FlorenceIndustry: Lu.. Read more

Post Millennial Marketing

Federico CapeciCEOKantar InsightsFederico.Capeci@kantar.com Marketing is child’s play; you just h.. Read more

Make it real: The opportunity for authenticity

.lst-kix_q4rv0czdg494-6 > li:before{content:"● "}ul.lst-kix_vths2ibvm2fx-4{list-style-type:none}.. Read more

Let's get phygital: It takes more than digital data to drive growth

Pietro LeoneGlobal Chief Operating OfficerGeometry IntelligencePietro.Leone@geometry.com  This yea.. Read more

BRAND ITALY

A safe port in a storm: Earning trust in tumultuous times

Want to chat? How brands can have one-to-one conversations

Getting closer to consumers: How brand PR can make it personal

Make in Italy: Build a movement, beyond a campaign

Read all about it!

Let's make a deal

Making data count

Does advertising work?

From target to audience

Defending brands against fake news

Two is more than one - a call for synergy

Socially respectful and respectfully social

The era of speed: opportunities and dangers