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Thought Leadership & Analysis

The 5 steps of storytelling: Exploring the narrative structure of a brand
Alberto De MartiniCEO and head of strategiesRed CellAlberto.Demartini@redcell.com As we celebrate.. Read more

Digital and brands: Nothing has changed, but everything has changed
Federica Ilaria FornaciariChief Digital Officer / Professor of Digital MarketingYoung & Rubicam Grou.. Read more

DRIVING ORGANIZATIONAL CHANGE: How brand can turn corporate culture on its head
Antonio MarazzaGeneral ManagerLandor MilanAntonio.Marazza@landor.com It is clear that to activate y.. Read more

Decisions, decisions: The role of experience when AI makes our choices
Eugenio TavolaroCOOKantar InsightsEugenio.Tavolaro@kantar.com Imagine a future in which machines ta.. Read more

Massimo CostaCountry ManagerWPP ItalyMassimo.Costa@wpp.com Brands are the often only asset that.. Read more

Thinking differently: How design can fuel human-centric brand strategy
Irene SeraficaStrategic Design LeadCBA ItalyIrene.Serafica@cba-design.it Today we live in the “.. Read more

The trust economy: Are you ready for the ride?
Mauro StoicoGeneral Manager, ItalyKantar MediaMauro.Stoico@kantarmedia.comThe rise of ad-blocking so.. Read more

Beyond the numbers: Building brands online is much more than clicks and views
Roberto RossiHead of Media & DigitalKantar Millward BrownRoberto.Rossi@kantarmillwardbrown.comThere .. Read more

Banca Mediolanum Company: Banca Mediolanum SpABrand value: US$999 millionHeadquarter city: Basigl.. Read more

MSC Crociere Company: MSC Crociere SpABrand value: US$1,599 millionHeadquarter city: Geneva, Switz.. Read more

Salvatore FerragamoCompany: Salvatore Ferragamo SpABrand value: US$1,689 millionHeadquarter city: .. Read more

COSTA CROCIERECompany: Carnival Corporation & PlcBrand value: US$1,877 millionHeadquarter city: Geno.. Read more

BOTTEGA VENETACompany: KeringBrand value: US$1,948 millionHeadquarter city: Lugano, SwitzerlandCateg.. Read more

Intesa SanpaoloCompany: Intesa Sanpaolo SpABrand value: US$2,210 millionHeadquarter city: TurinCat.. Read more

FERRERO ROCHERCompany: The Ferrero GroupBrand value: US$2,372 millionHeadquarter city: LuxembourgCat.. Read more

Federico CapeciCEOKantar InsightsFederico.Capeci@kantar.com Marketing is child’s play; you just h.. Read more

Make it real: The opportunity for authenticity
.lst-kix_q4rv0czdg494-6 > li:before{content:"● "}ul.lst-kix_vths2ibvm2fx-4{list-style-type:none}.. Read more

Let's get phygital: It takes more than digital data to drive growth
Pietro LeoneGlobal Chief Operating OfficerGeometry IntelligencePietro.Leone@geometry.com This yea.. Read more