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Argentina is immersed in an economic, technological and social evolution. Globalization is increasin.. Read more
In recent years, Argentina has managed to sustain the growth of its economic activity. Characterized.. Read more
Argentina’s economy is trying to catch its breath and regain the growth that was in part lost by a.. Read more
Brazil is in a period of transition. With a CAGR of 2.5% over the past four years, the country had a.. Read more
Brazil has entered the era of technology in almost a single generational leap. Already, it is the th.. Read more
Any plans for strategic development of local or global brands within Brazil must recognize the major.. Read more
Today, Chile is one of the most developed countries in Latin America and is expected to continue to .. Read more
In Chile, the growing participation and empowerment of consumers is a hot topic. In fact, consumer c.. Read more
One of the most globalized countries in the region (in terms of international trade agreements), of .. Read more
Colombia is considered to be a stable developing country, showing a CAGR of 4.1% over the past four .. Read more
In the last decade, Colombia has been considered one of the most interesting countries for foreign i.. Read more
With the country’s openness to international markets, its geographical location, and the plethora .. Read more
Important global players from all continents are increasingly attracted by Mexico’s market potenti.. Read more
According to data from every single international entity available, Latin America is the most unequa.. Read more
Mexico has recently seen a slowdown in growth, impacted by a sharp decline in external demand. Showi.. Read more
LatAm Company Contributors & Contacts
FERNANDO ÁLVAREZ KURI VP Millward Brown Vermeer Millward Brown México Fernando.Alvarez@millwardb.. Read more
LatAm Argentina The Secrets of Local Brand Value
In this new ranking of Argentina’s most valuable brands, YPF takes first place once again, followe.. Read more
Argentina Key Facts Capital City: Buenos Aires Currency: Argentine New Peso Area: 2.78.. Read more
1.YPF YPF is Argentina's leading energy company and largest fuel producer. It operates a fully integ.. Read more
LatAm Argentina Local Market Overview
Following Argentina’s economic crisis in 2001, the country had – for nearly a decade – been st.. Read more
LatAm Argentina World Cup 2014
Football is an inexplicable passion in Argentina, and a part of its national identity. Not surprisin.. Read more
1. Skol Skol is Brazil’s most popular beer. Its marketing emphasizes enjoyment of life and appea.. Read more
BRAZIL KEY FACTS Capital City: Brasília Currency: Real Area: 8.51 million km2 Populatio.. Read more
LatAm Brasil The Secrets of Local Brand Value
The trend observed in recent years in Brazil is the growing value of consumer brands, which are now .. Read more
LatAm Brasil Local Market Overview
Brazil ended 2013 with a GDP growth of 2.3%, the second worst economic performance among the six cou.. Read more
LatAm 2014: LatAm Brasil World Cup
Historically, the FIFA World Cup is a great arena in which brands expose themselves in order to win .. Read more
CHILE KEY FACTS Capital City: Santiago Currency: Chilean Peso Area: 756 thousand km2 P.. Read more
LatAm Chile The Secrets of Local Brand Value
During the economic crisis of 2009, Chile experienced a marked change among consumers. Buyers became.. Read more
LatAm Chile Local Market Overview
Three years ago, Chile underwent another major change. For the first time since the return of democr.. Read more
We were so excited. Chilean football has changed radically over the last few years. International ma.. Read more
COLOMBIA KEY FACTS Capital City: Bogotá Distrito Federal Currency: Colombian Peso Are.. Read more
LatAm Colombia The Secrets of Local Brand Value
Critical to the success of any brand is the ability to empower people by making a difference in thei.. Read more
LatAm Colombia Local Market Overview
Thanks to a strong GDP growth, Colombia is one of the fastest growing economies in Latin America. Wi.. Read more
Colombia had to wait for 16 long years to obtain a ticket to the most important soccer event in the .. Read more
PERU KEY FACTS Capital City: Lima Currency: New Sol Area: 1.29 million km2 Populat.. Read more
LatAm Peru The Secrets of Local Brand Value
While the global scenario is led by brands related to technology and information, Peruvian brand ran.. Read more
LatAm Peru Local Market Overview
For the last couple of years, Peru has shown not-so-encouraging results in comparison with those tha.. Read more
There is no doubt that a Football World Cup year is not a typical year. Even at the office, we purch.. Read more
1. Corona Corona was first launched in 1925. That same year its parent company Grupo Modelo began op.. Read more
MEXICO KEY FACTS Capital City: Ciudad de Mexico Currency: Mexican Peso Area: 1.96 .. Read more
LatAm Mexico The Secrets of Local Brand Value
If you google images of Mexico the results, I bet you, will be: beaches, pyramids, colonial towns, c.. Read more
LatAm Mexico Local Market Overview
The times of the “Mexican Miracle” in the late last century are somewhat behind us, but conditio.. Read more
The FIFA World Cup is the most widely viewed sporting event in the world – including Mexico, of co.. Read more
LatAm Mexico Creating Markets through Brand Ideals
The world today is very different from what it was only a couple of decades ago, and these structura.. Read more
LatAm Mexico Perspectives on Retail
During the past years, we have seen many interesting changes in channels in Mexico, some of them as .. Read more
LatAm Mexico The Telecom Market
Mexico's recent telecommunications reform has created a setting full of important challenges for the.. Read more
LatAm Mexico The Revolution of Audiences
Technological change, the new Mexican telecom laws, and the incredibly fast adoption by consumers of.. Read more
LatAm 2014: Latin American Overview
The Headline News Even though the BrandZ ™ Top 50 Most Valuable Latin American Brands 2014 decreas.. Read more
1. Águila One of Colombia’s best-known products, Águila has one hundred years of heritage .. Read more
1.Cristal Cristal is promoted as the Peruvian beer that celebrates national unity. With .. Read more
1. Falabella Falabella is the leading department store retailer in Chile. Falabella operates.. Read more
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