brandZ | Report

HOW ARE BRANDS ADAPTING TO THE ECONOMIC SHIFT? Brazil – the largest economy in Latin America.. Read more

CHALLENGES FOR BRANDS IN THE BRAZILIAN MARKET The BrandZTM ranking f.. Read more

LatAm 2015: CHILE | TOP 15 MOST VALUABLE CHILEAN BRANDS

NEUROSCIENCE: HELPING BRANDS MAKE THE CONNECTION 2015 has been a c.. Read more

Falabella is the leading department store retailer in Chile. Falabella operates 40 large departmen.. Read more

MAKING PROGRESS ON A SLOWER ROAD The economic slowdown experienced b.. Read more

THREE NEW INFLUENCES ON CHILEAN CONSUMERS It is not news that consum.. Read more

LatAm 2015: COLOMBIA | KEY FACTS AND TOP 20 MOST VALUABLE COLOMBIAN BRANDS

CHILE AMIDST THE PERFECT STORM In terms of Chile’s sporting perf.. Read more

LatAm 2015: COLOMBIA | THOUGHT LEADERSHIP

OPPORTUNITIES FOR PEACE Colombia is still one of the countries in .. Read more

LatAm 2015: COLOMBIA | THOUGHT LEADERSHIP

BRANDS IN AN EVER-CHANGING ENVIRONMENT: TIME TO BE MEANINGFULLY DISTINCT! What is the secret of th.. Read more

LatAm 2015: COLOMBIA | THOUGHT LEADERSHIP

PEOPLE HATE OUR JOB Today, people are so bored by what we do that th.. Read more

LatAm 2015: MEXICO | KEY FACTS AND TOP 30 MOST VALUABLE MEXICAN BRANDS

CONSTANCY AMIDST CHAOS Once, in some book by a classic author, I rea.. Read more

HOW TO GROW GREAT BRANDS IN A FAST CHANGING SCENARIO “The world�.. Read more

LatAm 2015: PERU | KEY FACTS AND TOP 12 MOST VALUABLE PERUVIAN BRANDS

CREATING GREAT BRANDS IN AN EXTREME MARKET Stating that in today’s competitive and ever cha.. Read more

EXPORTING PERUVIAN BRANDS Faced with a fluctuating domestic economy,.. Read more

HAS THE SLOWING PERUVIAN ECONOMY IMPACTED BRAND VALUE? The Peruvian .. Read more

LatAm 2015: RESOURCES | BRANDZ BRAND VALUATION METHODOLOGY

FROM ANALYTICAL TO 'CURIOSYTICAL' There is no doubt that the challen.. Read more

Introduction The brands that appear in this report are the most valuable in Latin America. They were.. Read more

LatAm 2015: RESOURCES | WHY BRANDZ IS THE DEFINITIVE BRAND VALUATION METHODOLOGY

All brand valuation methodologies are similar – up to a point. All methodologies use financial res.. Read more

LatAm 2015: RESOURCES | CONTRIBUTORS

BRAND EXPERTS WHO CONTRIBUTED TO THE REPORT These individuals from WPP companies provided additional.. Read more

LatAm 2015: RESOURCES | BRANDZ TOP 50 LATIN AMERICAN TEAM

LatAm 2015: RESOURCES | THE BRANDZ BRAND VALUATION CONTACT DETAILS

The brand valuations in the BrandZTM Top 50 Most Valuable Latin American Brands are produced by Mill.. Read more

LatAm 2015: OVERVIEW | THOUGHT LEADERSHIP

At the beginning of this year, I had the chance to take part in an event in Ecuador, attended by t.. Read more

LatAm 2015: OVERVIEW | THE LATIN AMERICAN ECONOMIC CONTEXT

In the last two years the Latin American region presented relatively low GDP growth rates, around 2%.. Read more

LatAm 2015: OVERVIEW | KEY FINDINGS AND FUTURE TRENDS

Even in a crisis context, companies that have strong brands were more valuable than the average of.. Read more

LatAm 2015 | BrandZ™ Top 50 Most Valuable Latin American Brands Countdown Video

LatAm 2015: BRAZIL | TOP 50 BRANDS | 21-30

Smiles is engaged in loyalty rewards. It was initially developed in 1994, as a part of Varig (a .. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 31-40

'DEAR BRAND, I RECALL YOU. BUT I DON'T WANT TO BUY YOU' Emotional promise.. Read more

Embraer is the third largest commercial aviation company in the world. Embraer was created in.. Read more

LatAm 2015: MEXICO | TOP 30 MOST VALUABLE MEXICAN BRANDS | 1-15

Corona’s strong Mexican heritage has allowed it to surpass geographic frontiers, and it is cu.. Read more

LatAm 2015: PERU | TOP 12 MOST VALUABLE PERUVIAN BRANDS

BCP is a financial institution that has been operating in Peru since 1889. Originally it was .. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 11-20

Cielo is the leader in persuading merchants to join a credit card network, and in handling the p.. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 41-50

CVC is the largest tourism operator in Brazil and Americas. CVC was founded in 1972 by Guilhe.. Read more

LatAm 2015: CHILE | KEY FACTS & TOP 15 MOST VALUABLE CHILEAN BRANDS

"NEW MEDIA, OLD FASHIONED VALUES" In the last decade, digital media has seen strong growth: multi.. Read more

A KALEIDOSCOPE OF CHALLENGES AND OPPORTUNITIES In an environment of surprising significant grow.. Read more

EVOLVING PARADIGMS IN AN UNPREDICTABLE MARKET Mexico is in a time of economic uncertainty. There .. Read more

A STORY OF DAVID AND GOLIATH IN THE DIGITAL MEDIA ERA The changes that the communication industry h.. Read more

THE ROLE OF PR IN BUILDING STRONG BRANDS “Communicating Character” In a world wher.. Read more

BUILDING MEANINGFULLY DIFFERENTIATED BRANDS IN PERU Consumers are more informed and more connecte.. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 1-10

WHAT'S NEW IN PERU'S LOCAL MARKET? In the past 15 years, Peru has experienced its highes.. Read more

Skol is Brazil’s most popular beer. Its marketing emphasizes enjoyment of life and appeals esp.. Read more

LatAm 2015: COLOMBIA | TOP 20 MOST VALUABLE COLOMBIAN BRANDS

One of Colombia’s best-known products, Aguila has over one hundred years of heritage and is a .. Read more

LatAm 2015: MEXICO | TOP 30 MOST VALUABLE MEXICAN BRANDS | 16-30

Sanborns has grown from a single pharmacy into a large department store chain. Sanborns is no.. Read more