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LatAm 2015: OVERVIEW | THOUGHT LEADERSHIP
It’s getting harder to enter – and remain in – the BrandZTM Global Top 100 Most Valuable Bran.. Read more

LatAm 2015: OVERVIEW | BRAND VALUE DISTRIBUTION BY COUNTRY
The value distribution by country in the BrandZTM Top 50 Most Valuable Latin American Brands 2015 wa.. Read more

LatAm 2015: OVERVIEW | PERFORMANCE BY INDUSTRY SECTOR
BEER, FOOD & PERSONAL CARE The category has been the main contributor to the BrandZTM Top 50 LatAm.. Read more

LatAm 2015: ARGENTINA | THOUGHT LEADERSHIP
ARGENTINA KEEPS BUILDING ITS OWN LABYRINTH We are sure about one thing: after twelve years managing.. Read more

LatAm 2015: ARGENTINA | KEY FACTS AND TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015
BRANDZTM TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015 YPF is Argentina’s leading energy compan.. Read more

LatAm 2015: ARGENTINA | THOUGHT LEADERSHIP
CHANGE IS INEVITABLE; DEVELOPMENT IS OPTIONAL We are living in a liquid age, since nothing seems t.. Read more

LatAm 2015: ARGENTINA | THOUGHT LEADERSHIP
THE BATTLE OF THE TABLE Try to visualize this for a moment: an independent teenager, aiming to gi.. Read more

LatAm 2015: BRAZIL | THOUGHT LEADERSHIP
HOW ARE BRANDS ADAPTING TO THE ECONOMIC SHIFT? Brazil – the largest economy in Latin America.. Read more

LatAm 2015: BRAZIL | THOUGHT LEADERSHIP
CHALLENGES FOR BRANDS IN THE BRAZILIAN MARKET The BrandZTM ranking f.. Read more

LatAm 2015: BRAZIL | THOUGHT LEADERSHIP
NEUROSCIENCE: HELPING BRANDS MAKE THE CONNECTION 2015 has been a c.. Read more

LatAm 2015: CHILE | TOP 15 MOST VALUABLE CHILEAN BRANDS
Falabella is the leading department store retailer in Chile. Falabella operates 40 large departmen.. Read more

LatAm 2015: CHILE | THOUGHT LEADERSHIP
MAKING PROGRESS ON A SLOWER ROAD The economic slowdown experienced b.. Read more

LatAm 2015: CHILE | THOUGHT LEADERSHIP
THREE NEW INFLUENCES ON CHILEAN CONSUMERS It is not news that consum.. Read more

LatAm 2015: CHILE | THOUGHT LEADERSHIP
CHILE AMIDST THE PERFECT STORM In terms of Chile’s sporting perf.. Read more

LatAm 2015: COLOMBIA | THOUGHT LEADERSHIP
OPPORTUNITIES FOR PEACE Colombia is still one of the countries in .. Read more

LatAm 2015: COLOMBIA | THOUGHT LEADERSHIP
BRANDS IN AN EVER-CHANGING ENVIRONMENT: TIME TO BE MEANINGFULLY DISTINCT! What is the secret of th.. Read more

LatAm 2015: COLOMBIA | THOUGHT LEADERSHIP
PEOPLE HATE OUR JOB Today, people are so bored by what we do that th.. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
CONSTANCY AMIDST CHAOS Once, in some book by a classic author, I rea.. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
HOW TO GROW GREAT BRANDS IN A FAST CHANGING SCENARIO “The world.. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
CREATING GREAT BRANDS IN AN EXTREME MARKET Stating that in today’s competitive and ever cha.. Read more

LatAm 2015: PERU | THOUGHT LEADERSHIP
EXPORTING PERUVIAN BRANDS Faced with a fluctuating domestic economy,.. Read more

LatAm 2015: PERU | THOUGHT LEADERSHIP
HAS THE SLOWING PERUVIAN ECONOMY IMPACTED BRAND VALUE? The Peruvian .. Read more

LatAm 2015: PERU | THOUGHT LEADERSHIP
FROM ANALYTICAL TO 'CURIOSYTICAL' There is no doubt that the challen.. Read more

LatAm 2015: RESOURCES | BRANDZ BRAND VALUATION METHODOLOGY
Introduction The brands that appear in this report are the most valuable in Latin America. They were.. Read more

LatAm 2015: RESOURCES | WHY BRANDZ IS THE DEFINITIVE BRAND VALUATION METHODOLOGY
All brand valuation methodologies are similar – up to a point. All methodologies use financial res.. Read more

LatAm 2015: RESOURCES | CONTRIBUTORS
BRAND EXPERTS WHO CONTRIBUTED TO THE REPORT These individuals from WPP companies provided additional.. Read more

LatAm 2015: RESOURCES | THE BRANDZ BRAND VALUATION CONTACT DETAILS
The brand valuations in the BrandZTM Top 50 Most Valuable Latin American Brands are produced by Mill.. Read more

LatAm 2015: OVERVIEW | THOUGHT LEADERSHIP
At the beginning of this year, I had the chance to take part in an event in Ecuador, attended by t.. Read more

LatAm 2015: OVERVIEW | THE LATIN AMERICAN ECONOMIC CONTEXT
In the last two years the Latin American region presented relatively low GDP growth rates, around 2%.. Read more

LatAm 2015: OVERVIEW | KEY FINDINGS AND FUTURE TRENDS
Even in a crisis context, companies that have strong brands were more valuable than the average of.. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 21-30
Smiles is engaged in loyalty rewards. It was initially developed in 1994, as a part of Varig (a .. Read more

LatAm 2015: BRAZIL | THOUGHT LEADERSHIP
'DEAR BRAND, I RECALL YOU. BUT I DON'T WANT TO BUY YOU' Emotional promise.. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 31-40
Embraer is the third largest commercial aviation company in the world. Embraer was created in.. Read more

LatAm 2015: MEXICO | TOP 30 MOST VALUABLE MEXICAN BRANDS | 1-15
Corona’s strong Mexican heritage has allowed it to surpass geographic frontiers, and it is cu.. Read more

LatAm 2015: PERU | TOP 12 MOST VALUABLE PERUVIAN BRANDS
BCP is a financial institution that has been operating in Peru since 1889. Originally it was .. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 11-20
Cielo is the leader in persuading merchants to join a credit card network, and in handling the p.. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 41-50
CVC is the largest tourism operator in Brazil and Americas. CVC was founded in 1972 by Guilhe.. Read more

LatAm 2015: CHILE | THOUGHT LEADERSHIP
"NEW MEDIA, OLD FASHIONED VALUES" In the last decade, digital media has seen strong growth: multi.. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
A KALEIDOSCOPE OF CHALLENGES AND OPPORTUNITIES In an environment of surprising significant grow.. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
EVOLVING PARADIGMS IN AN UNPREDICTABLE MARKET Mexico is in a time of economic uncertainty. There .. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
A STORY OF DAVID AND GOLIATH IN THE DIGITAL MEDIA ERA The changes that the communication industry h.. Read more

LatAm 2015: MEXICO | THOUGHT LEADERSHIP
THE ROLE OF PR IN BUILDING STRONG BRANDS “Communicating Character” In a world wher.. Read more

LatAm 2015: PERU | THOUGHT LEADERSHIP
BUILDING MEANINGFULLY DIFFERENTIATED BRANDS IN PERU Consumers are more informed and more connecte.. Read more

LatAm 2015: PERU | THOUGHT LEADERSHIP
WHAT'S NEW IN PERU'S LOCAL MARKET? In the past 15 years, Peru has experienced its highes.. Read more

LatAm 2015: BRAZIL | TOP 50 BRANDS | 1-10
Skol is Brazil’s most popular beer. Its marketing emphasizes enjoyment of life and appeals esp.. Read more

LatAm 2015: COLOMBIA | TOP 20 MOST VALUABLE COLOMBIAN BRANDS
One of Colombia’s best-known products, Aguila has over one hundred years of heritage and is a .. Read more

LatAm 2015: MEXICO | TOP 30 MOST VALUABLE MEXICAN BRANDS | 16-30
Sanborns has grown from a single pharmacy into a large department store chain. Sanborns is no.. Read more

LatAm 2015: BRAZIL | THOUGHT LEADERSHIP
CRISIS OR OPPORTUNITY? Ancient Chinese wisdom shows that the words “opportunity” and “crisi.. Read more