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Thought Leadership & Analysis
The Peruvian brands currently in the BrandZTM Top 20 Most Valuable Peruvian Brands 2017 are clear ex.. Read more
Mexico 2017 | Brand building in a digital era
It’s well known that today, brands face an increasingly competitive market. They must ght to be .. Read more
Mexico 2017 | Living in uncertain times
Throughout the last decade, BrandZ™ has become one of the most in uential reports on how consumers.. Read more
Mexico 2017 | The mobile-first consumer is changing the retail world
The good news is that every day in Mexico we have more technology ready to interact with today’s c.. Read more
Mexico 2017 | Uncertainty killing forecast but detonates action
Mexico stands in a very complex and shaky balance: On one end the Mexican economy continues to slow .. Read more
Peru 2017 | A new government, lots of expectation, and a full agenda for growth
When Ollanta Humala was elected President of Peru in 2011, FMCG (Fast Moving Consumption Goods) in t.. Read more
Peru 2017 | Brand value proposition
THE GREAT DIFFERENTIAL IN TIMES OF ECONOMIC SLOWDOWN The reverberations of the economic slowdown.. Read more
Peru 2017 | The power of Peruvian brand
One of the things that most caught my attention when I arrived in Peru was how fond Peruvians are of.. Read more
ARGENTINA 2017 | Hard-times branding: Building brand value in times of economic turmoil
It’s always a merit for a brand to be considered among the Latin America’s Top 50 brands; and fo.. Read more
ARGENTINA 2017 | Promo vs. brand building
BOGOFs; 40% off; on the second product; CRM; buy three get four; instant 15% off; 20% off in coupons.. Read more
ARGENTINA 2017 | Is there a winner in the fight betweeb on and off?
In the context of the slowdown of global growth, trends are weakened, and therefore strategies for a.. Read more
ARGENTINA 2017 | Being trendy means going back to basics
Main trends in global marketing are widely known: sustainability, digital and social networks, authe.. Read more
ARGENTINA 2017 | KEY FACTS & BRAND STORIES ARGENTINA
1. YPF PARENT COMPANY YPF HEADQUARTE.. Read more
BRAZIL 2017 | Brand strength is the supporting pillar in a shaky economy
Once again, the branding ‘prophecy’ has been con rmed. Brands lost on average 30% of their value.. Read more
BRAZIL 2017 | How to grow in a complex environment?
Penetration is a growth driver. Attracting new buyers becomes fundamental in the current scenario, a.. Read more
BRAZIL 2017 | How the guys in the garage impacted our brands
Some years ago, the advertising industry looked much simpler: fewer media channels, fewer and more s.. Read more
BRAZIL 2017 | Data and Creativity need to come together
Brazil is famous around the world for the warmth of its people. Whether in the professional or perso.. Read more
CHILE 2017 | The rise of the trans-regionalist
Isolated by a mountain range to the East, the Paci c Ocean to the West, a desert to the North, and a.. Read more
CHILE 2017 | Price sensitive consumers seek reasons to trust
The years of the great and sustained Chilean economic growth are over. Much has been said about its.. Read more
CHILE 2017 | Bricks, clicks, and a global omni- shopping experience
Chile’s retail sector is developed and expanding throughout the region. Despite economic and polit.. Read more
CHILE 2017 | E-commerce : The new rules of the game
With the ever-growing number of touchpoints reaching consumers, and an amazing chance to market prod.. Read more
CHILE 2017 | Three turning points in Chile
In order to understand the context of today’s brands’ movement in Chile, I will begin by establi.. Read more
CHILE 2017 | Brand environments and ecosystems in Chile
The Brand Z™ Top 100 Most Valuable Global Brands is not only the world’s largest brand database,.. Read more
COLOMBIA 2017 | How brands help new consumers in LatAm
Innovation, disruption, equality, inclusion, entrepreneurship, opportunity, status, and individualit.. Read more
COLOMBIA 2017 | Building strong brands in a trend of proprietary brands
The past few years have marked the development of the age of hyperconsumption. There were brands rei.. Read more
COLOMBIA 2017 | “Rebusque” as the origin of local brand success
Colombia has lived through troubled times, jumping from one con ict to the next. Civil war, guerrill.. Read more
COLOMBIA 2017 | Colombia: Where the unpredictable happens
Nine years ago, during my rst job interview I was asked which was the agency of the year according.. Read more
COLOMBIA 2017 | COUNTRY OVERVIEW & KEY FACTS
Adapting to change After several years of a growing economy and an optimistic environment in the.. Read more
Mexico 2017 | If building brand influence is not the No.1 priority, what is?
Brands we love are in uential. Brands in the BrandZ™ Top 30 Most Valuable Mexican Brands are in ue.. Read more
This sounds like the title of a science ction book, but frightening and surprising as it may seem,.. Read more
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