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Chile: Learning From The Success Of Chilean Retail
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Mexico: Brands Must Stand For Something In Order To Speak To Consumers
By:Alejandro TancoTommie Smith and John Carlos, gold medal winners in the 1968 Olympic Games, made s.. Read more
Mexico: Brand Building in a Digital Ecosystem: Simple or Complex?
By:Charly Suarez, Client Service Director, Mindshare México How easy it used to be to buy media!  .. Read more
Mexico: Finding Growth Beyond The Comfort Zone
By:Oliver Pacht,Managing Director Kantar Consulting Mexico, Central America and the CaribbeanHead of.. Read more
Mexico: Brands need to go back to basics
By:Sergio Olavarrieta MarinAssociate, Kantar Consulting MexicoOne look at the 2018 BrandZ Mexico sho.. Read more
Peru: Brands under scrutiny, but sharing hope
By:Catalina BonnetCountry Manager PeruInsights DivisionKantar Millward Brown y Kantar TNSThe year 20.. Read more
Peru: A market infected by fútbol fever and the 2018 worldcup
 The last few years have meant a high and mighty challenge for the advertisement and media market i.. Read more
By:Francisco LunaCountry ManagerThe question in the air: If the national economy has grown 19 percen.. Read more
By:Eduardo GrisolleGeneral ManagerY&R Advertising Lima  Until recently, agencies and advertisers f.. Read more
Argentina: Mainstream Brands: between WHAT’S URGENT AND WHAT’S IMPORTANT
 Natalia FachadoAccount DirectorKantar Millward Brown Argentina Big brands in Argentina are undoub.. Read more
Argentina: Real brands, fake news
Argentina is perhaps the country in Latin America that generates the highest expectations among fore.. Read more
Argentinia: What´s up with digital? Investing is not enough
In previous years, the main question among advertisers was whether digital should be included in the.. Read more
Where 2017 left us: the search for sustainable growth for ArgentinaAfter several difficult years for.. Read more
Brazil: Digital for building scale
 With the rise of digital media came the promise of a new future in marketing: monitoring user beh.. Read more
By Mauricio Martinez Vázquez General Manager – Kantar InsightsAfter a prolonged period of slow ec.. Read more
Chile: The role of communication for Chile’s most valuable brands
By: MatÃas Garber (Creative Development Leader) Kantar and Sergio Jimenez (Media and Digital Expe.. Read more
Brazil: How the most valuable brands are investing in communications
The relationship between companies and consumers is being transformed by people’s access to knowle.. Read more
Mexico: Innovation as an engine of growth and value
There are two basic axes to which innovation should contribute in any company.The first one is usual.. Read more
Peru: Deceleration continues, valuable brands grow
 By:Olivia HernandezClient Management DirectorKantar Millward Brown PeruIn economic terms, 2017 was.. Read more
1.Corona  Parent company: Grupo Modelo, SAB de CVHeadquarters: Mexico CityIndustry: BeerYear of fou.. Read more
1. Â Â YPF Â Â Parent company:Â YPFHeadquarters:Â Buenos AiresIndustry:Â Oil & gasYear of foundati.. Read more
1. Cristal  Parent Company: UCP Backus & Johnston (subsidiary of ABInBev)Headquarters: LimaIndust.. Read more
Creative and disruptive innovations deliver relevance and drive growth  Valkiria GarreCEO Kantar I.. Read more
 1.         Skol Parent Company: Companhia de Bebidas das Américas – AmBevHeadquarters:.. Read more
 Maura CoraciniHead of Media & DigitalKantar Millward Brown  Viviane VarandasHead of InnovationKa.. Read more
1. Falabella Parent company: S.A.C.I. FalabellaHeadquarters: SantiagoIndustry: RetailYear of fou.. Read more
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